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Elsa Crown

Fail

Demand is soft, at -28.4% this quarter, so Elsa Crown is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$71K/yr101K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
71%top-5 click share · 12 brands · 13 sellers

Flapen Score

Elsa Crown against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elsa Crown is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elsa Crown market on Amazon at a glance

Shoppers on Amazon United States searched for Elsa Crown 101K times last year and spent an estimated $71K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
6.4%
Market size, estimated
$71Ka year
Peak month
October4.9× the quietest month
Top search term
elsa crown54K searches a year

02 · Price

A sale here is worth $10.91.

Listings sell for $10.91 on average, from $5.88 to $19.98. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $10.91 that is $3K to $5K a year per listing.

Average price
$10.91under the $15 to $100 sweet spot
Price range
$5.88–$19.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #559 within Girls. It carries 1,963 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
92%
Out of stock, average day
8.0%
Average rank
#559in Girls
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,963per listing
Listings tracked
13

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Elsa Crown products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

13

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

21%

  • Brand 136%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 57%
  • Brand 65%

Demand

Elsa Crown search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 4.9×

Search terms

Top Elsa Crown search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elsa crown54K/yr
  • frozen crown12K/yr
  • elsa tiara11K/yr
  • frozen tiara6K/yr
  • frozen crown for toddler girls3K/yr
  • elsa crown toddler9K/yr
  • elsa crown for girls age 4-76K/yr

Reviews and returns

What reviews say buyers love and hate about Elsa Crown

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Durability”
1.9%of orders come back
“Not durable”
A buyer, on “Durability”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elsa Crown questions

Answered from the same tracked data.