Elsa Cape
FailShoppers spend an estimated $35K a year here, so Elsa Cape is a Fail.
- Flapen Score
- 32 / 100Ranks 15,464 of 16,930 Clothing, Shoes & Jewelry niches · −13 vs the category median of 4532
- Market size
- $35K/yr66K searches / yr
- 90-day growth
- -29.3%search demand this quarter
- Competition
- 57%top-5 click share · 12 brands · 16 sellers
Flapen Score
Elsa Cape against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elsa Cape is stronger. Inside it, weaker.
Market
The Elsa Cape market on Amazon at a glance
Shoppers on Amazon United States searched for Elsa Cape 66K times last year and spent an estimated $35K. The top 5 brands take 80% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- -29.3%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $35Ka year
- Peak month
- October4.7× the quietest month
- Top search term
- elsa cape44K searches a year
02 · Price
A sale here is worth $20.83.
Listings sell for $20.83 on average, from $11.03 to $34.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $20.83 that is $0 to $2K a year per listing.
- Average price
- $20.83inside the $15 to $100 sweet spot
- Price range
- $11.03–$34.58
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #836 within Girls. It carries 1,405 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 1.9%
- Average rank
- #836in Girls
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 1,405per listing
- Listings tracked
- 23
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Elsa Cape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PURFEEL Girls Princess Cape Kids Snowflake Hooded Cloak Play Costume Halloween Party Outfit Blue 3-6Years
- Price
- $18.42
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 1y ago

PHOGARY Snowflake Princess Hooded Cape - Blue Princess Fancy Dress Halloween Costume Carnival & Birthday Party Size 4-8 Gift for Girls
- Price
- $16.21
- Rating
- 4.5/5
- Reviews
- 70
- Age
- 2y ago

visofayo Girls Dress Up Hodded Cape Toddler Costume for Princess Cloaks
- Price
- $21.52
- Rating
- 4.8/5
- Reviews
- 1,944
- Age
- 4y ago

Fedio Princess Cape Set 7 Pieces Girls Princess Cloak with Tiara Crown Wand for Little Girls Dress up (Blue)
- Price
- $13.53
- Rating
- 4.6/5
- Reviews
- 2,619
- Age
- 5y ago

WFUUGNJ Snowflake Cloak Blue Snowflake Hooded Cape for Halloween Christmas Party Cosplay Dress Up
- Price
- $19.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Trending
estimated 90-day click momentum
WFUUGNJ Snowflake Cloak Blue Snowflake Hooded Cape for Halloween Christmas Party Cosplay Dress Up
- Price
- $19.22
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

FKKFYY Little Girl Cape Dress Up for Kids Cloak Lace-Up Matching Princess Birthday Party Cosplay Halloween Star and Moon Sequins Sparkly Mesh Cape Cloaks Costumes Girls Size 2t 3t 4t (Light Blue S)
- Price
- $13.92
- Rating
- 4.6/5
- Reviews
- 368
- Age
- 4y ago

Disney Frozen Elsa Girl Swim Cover Up for Swimwear Zipper Swimsuit Coverup Terry Cloth Beach Bathing Suit Wrap Summer Hooded Swim Robe Short Sleeve Ruffle Cover-Ups&Wraps Dress Kid Blue 5-6 Years
- Price
- $28.59
- Rating
- 4.6/5
- Reviews
- 260
- Age
- 1y ago

Hulaha Girls Elsa Hooded Cape Kids Halloween Dress up Cloak Girls Princess Warm Cape Blue 2-4Years
- Price
- $26.87
- Rating
- 4.8/5
- Reviews
- 85
- Age
- 1y ago

PURFEEL Girls Princess Cape Kids Snowflake Hooded Cloak Play Costume Halloween Party Outfit Blue 2-3Years
- Price
- $18.83
- Rating
- 4.8/5
- Reviews
- 167
- Age
- 1y ago
Newest
by launch date
AISHN Princess Cape Hooked Cloak Girls Cape Princess Cloak Girls Princess Dress Up for Halloween Birthday Cosplay (Blue 4-8 Years)
- Price
- $11.03
- Rating
- 4.6/5
- Reviews
- 49
- Age
- 11mo ago

PURFEEL Girls Velvet Noble Princess Cape Luxurious Hooded Cloak Kids Play Cape Costume Blue 5-7Years
- Price
- $28.21
- Rating
- 4.8/5
- Reviews
- 55
- Age
- 11mo ago

Hulaha Girls Princess Cape Kids Snowflake Play Cloak Girls Party Cape Costume for Halloween Cosplay Christmas Ice Blue 5-7Years
- Price
- $18.08
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago

Hulaha Girls Hooded Velvet Cape Kids Princess Dress up Cloak Girls Velvet Fancy Dress up Warm Costume Ice Blue 5-7Years
- Price
- $28.05
- Rating
- 4.8/5
- Reviews
- 64
- Age
- 1y ago

Hulaha Girls Princess Cape Kids Snowflake Play Cloak Girls Party Cape Costume for Halloween Cosplay Christmas Ice Blue 2-4T
- Price
- $18.72
- Rating
- 4.8/5
- Reviews
- 59
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
16
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 97%
Open market
13%
- PURFEEL28%
- PHOGARY18%
- Hulaha13%
- visofayo12%
- Fedio10%
- WFUUGNJ7%
- Open — no brand owns it (6 brands, 13%)
Demand
Elsa Cape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Elsa Cape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elsa cape44K/yr
- elsa cape toddler9K/yr
- frozen cape7K/yr
- elsa cape for girls age 4-76K/yr
Reviews and returns
What reviews say buyers love and hate about Elsa Cape
We read the reviews and the return reasons for every product selling here.
“large”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elsa Cape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









