Elphaba Hat
Skip itSoft demand (-48.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great118.44avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.70avg listing price — sweet spot $15–$100
Price range
Good$7.79–$32.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$146K$146K/yr · 179K searches
Returns
Bad9.3%return rate — above 5% kills the launch gate
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Is elphaba hat profitable on Amazon?
According to Flapen's Amazon United States niche tracking, elphaba hat is a $146K/yr Amazon United States market (179K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 44/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
elphaba hat market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $167K–$209K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #5,734
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 66%
- Out of stock
- 14.7%
- Avg brand age
- 25 months
- Avg seller age
- 180 days
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
22 rising
Sellers
31
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
50%
Top 20: 90%
Open market
27%
- Wicked22%
- Sloakify14%
- The Noble Collection12%
- Bioworld12%
- Tittaty9%
- Axepet4%
elphaba hat demand & seasonality
Weekly Amazon search volume, last 79 weeks — -48.8% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 17.0×
Top elphaba hat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- elphaba hat87K/yr
- wicked hat34K/yr
- wicked witch hat14K/yr
- wicked elphaba hat5K/yr
- elphaba hat kids4K/yr
- wicked hat elphaba5K/yr
- elphaba witch hat7K/yr
- elphaba hat adult9K/yr
- elphaba hat and glasses6K/yr
- elohaba hat5K/yr
Top elphaba hat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sloakify Elphaba Hat Witch Costume Black Witches Wizard Hats Stuff Gifts Glasses Accessories Merch for Women
Sloakify$15.834.2★61 rev
Wicked Elphabas Hat - Youth Size
The Noble Collection$21.994.6★306 rev
Tittaty Elphaba Hat Elphaba Costume Witch Cosplay Women Accessories
Tittaty$22.394.2★49 rev
Bioworld Wicked Elphaba Cosplay Witch Hat
Bioworld$20.205.0★3 rev
Wicked Elphaba & Glinda Pink & Green Wicked Logo Adjustable Puff Embroidered Baseball Hat
Wicked$23.764.5★16 rev
Newest
by launch date
Wicked Movie Logo Trucker Hat with Adjustable Mesh Back Black
Wicked$19.340 rev
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Black)
Axepet$9.8411 rev
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Pink)
Axepet$9.8111 rev
Bioworld Wicked Elphaba Cosplay Witch Hat
Bioworld$20.203 rev
4PCS Witch Costume Accessories Set Glasses Witch Hat Green Gloves Movie Cosplay Props Halloween Costume Outfit for Women
Generic$11.6030 rev
Trending
90-day click momentumWicked Elphaba & Glinda Pink & Green Wicked Logo Adjustable Puff Embroidered Baseball Hat
Wicked$23.764.5★
Wicked Magic Wand and Broomstick Adjustable Baseball Hat
Wicked$21.545.0★
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Black)
Axepet$9.844.2★
Axepet Elphaba Galinda Matching Beanie Wicked Friendship Winter Hat Crown Witch Hat Knit Hats for Christmas Party Fans Party (US Alpha Medium Large Pink)
Axepet$9.814.2★
Wicked Movie Logo Trucker Hat with Adjustable Mesh Back Black
Wicked$19.340.0★
What reviews say buyers love and hate about elphaba hat
What buyers praise and complain about, mined from review topics.What buyers love
“Fun hat, nice quality”
“Great size”
“Great value too”
“Comes as expected”
“had the slouchy look that I was going for”
“Comfortable and nice”
“easy to put on”
“Love the hat very sturdy for a kid head worth the money”
“great for the school play”
“It is very durable”
What buyers complain about
“These are tiny table top decor”
“The glasses and gloves are kinda cheap”
“False advertising at its worse”
“a little thin”
“Wasted my money”
“Made with cheap material”
“maybe a bit too bright green”
Top return reasons
Common elphaba hat questions
- Is elphaba hat profitable to sell on Amazon United States?
- The niche generates $146K/yr across 32 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the elphaba hat niche?
- 22 brands and 31 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in elphaba hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 9.3% — above our launch gate.
- When does demand for elphaba hat peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 17.0× the quietest.
- What does it cost to enter the elphaba hat niche?
- Listings span $7.79–$32.00; the average listing price is $16.70 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.