Elphaba Hat

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-48.8%

Conversion, latest week

4.9%

Market size, estimated

$146Ka year

Peak month

October17.0× the quietest month

Top search term

elphaba hat87K searches a year

Listings sell for $16.70 on average, from $7.79 to $32.00. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $16.70 that is $4K to $8K a year per listing.

Average price

$16.70inside the $15 to $100 sweet spot

Price range

$7.79–$32.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

9.3%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #5,734 within Headwear. It carries 118 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

97%

Out of stock, average day

14.7%

Average rank

#5,734in Headwear

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

118per listing

Listings tracked

32

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

25 months