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Elphaba Glasses

Fail

Shoppers spend an estimated $37K a year here, so Elphaba Glasses is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$37K/yr148K searches / yr
90-day growth
+33.2%search demand this quarter
Competition
52%top-5 click share · 19 brands · 23 sellers

Flapen Score

Elphaba Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elphaba Glasses is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elphaba Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Elphaba Glasses 148K times last year and spent an estimated $37K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+33.2%
Conversion, latest week
1.3%
Market size, estimated
$37Ka year
Peak month
October13.8× the quietest month
Top search term
elphaba glasses95K searches a year

02 · Price

A sale here is worth $18.75.

Listings sell for $18.75 on average, from $7.96 to $90.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.75 that is $5K to $9K a year per listing.

Average price
$18.75inside the $15 to $100 sweet spot
Price range
$7.96–$90.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
7.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #2,026 within Girls. It carries 207 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
96%
Out of stock, average day
12.1%
Average rank
#2,026in Girls
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
207per listing
Listings tracked
25

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Elphaba Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

23

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

24%

  • Brand 117%
  • Brand 215%
  • Brand 312%
  • Brand 412%
  • Brand 510%
  • Brand 69%

Demand

Elphaba Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 13.8×

Search terms

Top Elphaba Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elphaba glasses95K/yr
  • wicked glasses22K/yr
  • witch glasses5K/yr
  • elphaba glasses kids10K/yr
  • wicked elphaba glasses2K/yr
  • elphaba glasses adult6K/yr
  • wicked glasses elphaba6K/yr
  • elohaba glasses4K/yr

Reviews and returns

What reviews say buyers love and hate about Elphaba Glasses

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
7.7%of orders come back
“Poorly made”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Elphaba Glasses questions

Answered from the same tracked data.