elphaba costume
Skip itSoft demand (-39.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$28.22avg listing price — sweet spot $15–$100
Price range
Great$6.59–$79.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Market size
Good$384K$384K/yr · 1.1M searches
Review moat
Good1,474.09avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.8%return rate — above 5% kills the launch gate
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-39.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elphaba costume is a $384K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
elphaba costume market data
- Units sold / yr
- 20K–25K
- avg 100–250/product
- Revenue / yr
- $564K–$706K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #8,158
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 9.1%
- Avg brand age
- 28 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
50
Top-5 brand share
61%
Top 20: 94%
Top-5 click share
51%
Top 20: 85%
Open market
36%
- choyaxo17%
- EVERSWE15%
- Appwincosly14%
- WinPion10%
- Danvato6%
- eforpretty3%
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — -39.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 35.5×
Top elphaba costume search terms
- elphaba costume316K/yr
- wicked costume221K/yr
- wicked witch costume56K/yr
- wicked costumes for women91K/yr
- wicked costumes47K/yr
- elphaba dress35K/yr
- elphaba costume women198K/yr
- wicked elphaba costume13K/yr
- alphabet wicked costume19K/yr
- elphaba accessories17K/yr
Top elphaba costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
choyaxo Witch Green Glove Claw Gloves Gloves with Claws Halloween Glove for Halloween Cosplay Costume Accessory
choyaxo$8.594.1★168 rev
EVERSWE Womens 80 Den Soft Opaque Tights Womens Tights (Small-Medium Clover Green)
EVERSWE$7.604.5★20,441 rev
WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women
WinPion$23.864.3★13 rev
Appwincosly Eelphabba Costume Wicked Costume Women Set with Hat & Glasses Black Dress for Halloween Cosplay Themed Party (Black Adult-M)
Appwincosly$49.675.0★2 rev
Danvato Madame Morrible Costume Robe Womens Evil Wizard Cosplay Uniform Suit Dress Coat Halloween Outfits M
Danvato$42.523.4★17 rev
Newest
by launch date
Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay
Yvuovtts$20.185 rev
Mad Engine Wicked Movie Elpheba Wickedly Brave Adult T-Shirt (Black Large)
Mad Engine$14.880 rev
WinPion 8 PCS Witch Costume Women Adult Witch Hat Hooded Cape Green Accessories Set Halloween Costume Accessories Women
WinPion$23.8613 rev
Behufun Halloween Witch Costume Women - Adult Witch Costume Black Dress with Witches Hat Green Gloves Cosplay Outfits
Behufun$58.0415 rev
YlLUCHH Witch Costume Accessory Set Black Hat Round Glasses Green Claw Gloves & Matching Green Socks for Halloween Cosplay & Dress-Up
YlLUCHH$23.2831 rev
Trending
90-day click momentumMad Engine Wicked Movie Elpheba Wickedly Brave Adult T-Shirt (Black Large)
Mad Engine$14.880.0★
Halloween Witch Costume Set Witch Hat&Green Claw Gloves&Glasses&Palette Cape Costume Accessories for Wizard Cosplay
Yvuovtts$20.184.4★
TAMOSKY Wicked Costume Girls Kids Pink Princess Dress Party Halloween Cosplay Outfits with Accessories
TAMOSKY$37.924.5★
choyaxo Witch Green Glove Claw Gloves Gloves with Claws Halloween Glove for Halloween Cosplay Costume Accessory
choyaxo$8.594.1★
Wicked Girls Fantasy Gown Nightgown ELPHABA SILHOUETTE 4T
Wicked$21.964.8★
What buyers say about elphaba costume
What buyers praise and complain about, mined from review topics.What buyers love
“The fit was accurate”
“Good quality”
“Worth it”
“Great color”
“I've worn and washed them a few times, so overall pretty durable”
“Better than expected”
“The cape with hood is made of a plush material”
“theyre very comfortable”
“The dress was nice and stretchy, and it also washes well”
“Sturdy”
What buyers complain about
“It came watered down”
“But they don't fit”
“Broken Already”
“Very cheaply made”
“Also did not stick for very long”
“Does not look at all like the green in the pictures”
“Didn't work”
“Cheaper is not better”
“Not super sheer”
“doesnt feel very sturdy”
Top return reasons
Common questions
- Is elphaba costume profitable to sell on Amazon United States?
- The niche generates $384K/yr across 33 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the elphaba costume niche?
- 26 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in elphaba costume?
- Top complaints mined from reviews: Dilute/Watery, Size-Overall, Durability. The return rate is 6.8% — above our launch gate.
- When does demand for elphaba costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 35.5× the quietest.
- What does it cost to enter the elphaba costume niche?
- Listings span $6.59–$79.99; the average listing price is $28.22 (sweet spot $15–$100). The average incumbent carries 1,474 reviews — the moat a new listing must climb.