elphaba broom
Skip itSoft demand (-49.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.14avg listing price — sweet spot $15–$100
Review moat
Great204.93avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.12–$47.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$151K$151K/yr · 361K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.4%return rate — above 5% kills the launch gate
Growth
Bad-49.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, elphaba broom is a $151K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
elphaba broom market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- $217K–$271K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #2,424
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 71%
- Out of stock
- 10.8%
- Avg brand age
- 29 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
78
Top-5 brand share
57%
Top 20: 94%
Top-5 click share
35%
Top 20: 74%
Open market
37%
- The Noble Collection16%
- Disguise15%
- INTIMO10%
- Wicked10%
- Behufun6%
- Coolproud5%
Demand
Weekly Amazon search volume, last 36 weeks — -49.3% search growth over the last 90 days.Top elphaba broom search terms
- elphaba costume kids165K/yr
- elphaba broom46K/yr
- wicked broom15K/yr
- wicked witch broom6K/yr
- elphaba dress girls5K/yr
- kids elphaba costume14K/yr
- elphaba costume girls51K/yr
- wicked broomstick5K/yr
- girls elphaba costume11K/yr
- elphaba dress kids5K/yr
Top elphaba broom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wicked Elphabas Broom
The Noble Collection$18.014.6★526 rev
Disguise Wicked Elphaba Broom Official Wicked Movie Costume Accessory One Size
Disguise$19.952.7★14 rev
Coolproud Elphaba Costume Dress for Girls Halloween Cosplay Birthday Party Outfit With Cape and Witch Hat 5-6Y 120
Coolproud$28.604.5★46 rev
Disguise Wicked Elphaba Costume for Girls Deluxe Official Wicked Elphaba Costume Cape and Hat Kids Size (7-8)
Disguise$40.544.6★65 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.954.8★13 rev
Newest
by launch dateINTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.9513 rev
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (2X/3X)
INTIMO$38.5513 rev
jiobabe Girls Wicked Elphaba Witch Costume Kids Black Witch Dress Toddler Halloween Costumes Outfit with Hat Broom & Full Accessory Set GR053L
jiobabe$33.1823 rev
YEPDEEK 4 Pcs Halloween Witch Costume Set Cosplay Kit with Witch Hat Green Gloves Broom & Glasses Wicked Party Costume for Women Lady
YEPDEEK$21.7729 rev
UQJE 6 Pcs Girls Green Witch Costume Set with Hat Cape Gloves Glasses and Broom for Halloween Dress Up Party
UQJE$32.3111 rev
Trending
90-day click momentumINTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (S/M)
INTIMO$36.954.8★
INTIMO Wicked Robe Womens Elphaba and Glinda Wand Broom Charm Bathrobe For Adults (2X/3X)
INTIMO$38.554.8★
Wicked Elphaba Toddler Girls Fleece Pullover Sweatshirt and Ribbed Flare Leggings Outfit Set Black/Gray 4T
Wicked$29.984.5★
Wicked Girls Fantasy Gown Nightgown ELPHABA SILHOUETTE 4T
Wicked$21.964.8★
Behufun Witch Costume for Girls - Halloween Costume for Kids Black Ruffled Witch Dress with Hat Cape Glasses Cosplay Outfit
Behufun$36.484.6★
What buyers say about elphaba broom
What buyers praise and complain about, mined from review topics.What buyers love
“Well made dress”
“Sturdy”
“totally worth the price”
“Fit them well and super cute”
“Better than expected”
“Great make believe dress up option”
“It is very durable”
“easy to put on”
“Great gift choice”
“Cute play toy for wicked loving little kids”
What buyers complain about
“Cheap”
“Too big”
“multiple nails broke within 2 minutes”
“doesnt feel very sturdy”
“So this costume was NOT new”
“Not worth the price”
“The only reason I can not give this robe a 5 star rating is because it came with a hole in the right pocket”
“Unfortunately, it's kinda hard to put the pieces together”
“Top piece snapped off and is unfixable”
Top return reasons
Common questions
- Is elphaba broom profitable to sell on Amazon United States?
- The niche generates $151K/yr across 45 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -49.3%. Flapen's verdict: Skip it (46/100).
- How competitive is the elphaba broom niche?
- 27 brands and 78 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in elphaba broom?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 7.4% — above our launch gate.
- What does it cost to enter the elphaba broom niche?
- Listings span $10.12–$47.35; the average listing price is $27.14 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.