elmo easter basket
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Competition
Incredible9%top-5 click share — an open shelf
Avg price
Great$21.21avg listing price — sweet spot $15–$100
Price range
Great$8.37–$100.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great435.57avg incumbent reviews — the moat a new listing must climb
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Okay$113K$113K/yr · 476K searches
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, elmo easter basket is a $113K/yr Amazon United States market (476K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
elmo easter basket market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $127K–$170K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #822
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 87%
- Out of stock
- 4.5%
- Avg brand age
- 36 months
- Avg seller age
- 151 days
Competition & brand share
Clicks spread well past the top 5 (9% combined) — an open shelf where new products get seen.Brands
14 rising
Sellers
30
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
9%
Top 20: 26%
Open market
7%
- Sesame Street86%
- Get Trend3%
- INTIMO2%
- Isaac Mizrahi1%
- Bamboo Little1%
- ABG Accessories0%
- Open — no brand owns it (8 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.8×
Top elmo easter basket search terms
- elmo pajamas54K/yr
- elmo outfit toddler girl27K/yr
- sesame street pajamas38K/yr
- sesame street baby clothes27K/yr
- elmo shirt toddler28K/yr
- elmo dress23K/yr
- elmo birthday outfit21K/yr
- sesame street shirt toddler26K/yr
- sesame street outfit toddler girl19K/yr
- elmo phone41K/yr
Top elmo easter basket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sesame Street Elmo Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler
Sesame Street$19.784.8★18 rev
Sesame Street Elmo Girls Polo Dress for Infant and Toddler Red
Sesame Street$28.754.7★911 rev
Sesame Street boys Footless Pajamas Baby and Toddler Sleepers Sesame Pals 18 Months US
Sesame Street$19.224.6★917 rev
Sesame Street Elmo Girls Short Sleeve T-Shirt and Shorts Set for Toddler and Big Kids
Sesame Street$22.784.8★10 rev
Sesame Street Learn with Elmo Pretend Play Phone Learning and Education Kids Toys for Ages 2 Up by Just Play
Sesame Street$8.574.6★3,614 rev
Newest
by launch dateSesame Street boys Footless Pajamas Baby and Toddler Sleepers Sesame Pals 18 Months US
Sesame Street$19.22917 rev
Sesame Street Boys Little Footless Pajamas Sesame Pals 3T
Sesame Street$19.59917 rev
Sesame Street Elmo Girls Short Sleeve Shirt and Bike Shorts Set for Toddler
Sesame Street$19.213 rev
Sesame Street Elmo Girls Short Sleeve T-Shirt and Shorts Set for Toddler
Sesame Street$18.633 rev
Sesame Street Elmo Girls Short Sleeve T-Shirt and Shorts Set for Toddler
Sesame Street$18.963 rev
Trending
90-day click momentumSesame Street Elmo Girls Short Sleeve Shirt and Bike Shorts Set for Toddler
Sesame Street$19.214.6★
Sesame Street Elmo Girls Short Sleeve T-Shirt and Shorts Set for Toddler
Sesame Street$18.964.6★
Sesame Street Toddler Girls T-Shirt and French Terry Shorts Outfit Set Lavender Pink/Purple 2T
Sesame Street$19.514.8★
Sesame Street Elmo Girls Short Sleeve T-Shirt and Shorts Set for Toddler
Sesame Street$18.634.6★
Sesame Street Elmo Boys Short Sleeve T-Shirt and Mesh Short Set for Toddler
Sesame Street$19.774.8★
What buyers say about elmo easter basket
What buyers praise and complain about, mined from review topics.What buyers love
“Item fit as described”
“Built well”
“Kids loved it”
“The colors are pretty”
“Perfect for gifting”
“Great price”
“The plush material is very soft and kid-friendly, making it perfect for hugging, carrying around, or sleeping with”
“Item fit as described”
“Very soft material”
“comfortable”
What buyers complain about
“Way too small”
“Broke in a couple of hours”
“Garbage”
“a strange material”
“It looks expensive”
“It seems like a nice shirt just not a great quality print”
“its thicker than I expected”
“Too faded in color for the price”
“Shirts shrink after wash”
“TOO LOUD”
Top return reasons
Common questions
- Is elmo easter basket profitable to sell on Amazon United States?
- The niche generates $113K/yr across 239 tracked products. 10 of 82 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the elmo easter basket niche?
- 14 brands and 30 sellers compete. The top 5 products take 9% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in elmo easter basket?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.4%.
- When does demand for elmo easter basket peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.8× the quietest.
- What does it cost to enter the elmo easter basket niche?
- Listings span $8.37–$100.37; the average listing price is $21.21 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.