elmo costume
Skip itHigh returns (15.2%) — this niche doesn't clear our bar today.
Review moat
Great122.95avg incumbent reviews — the moat a new listing must climb
Avg price
Great$52.27avg listing price — sweet spot $15–$100
Price range
Great$14.85–$108.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay$176K$176K/yr · 563K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad15.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, elmo costume is a $176K/yr Amazon United States market (563K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
elmo costume market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $209K–$261K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #27,259
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 79%
- Out of stock
- 19.0%
- Avg brand age
- 45 months
- Avg seller age
- 180 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
22
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
6%
- Fun Costumes50%
- INTIMO19%
- Disguise8%
- Wjkvgnsdm7%
- Bioworld6%
- Opposuits4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.8×
Top elmo costume search terms
- elmo costume299K/yr
- elmo costume adult111K/yr
- elmo adult costume19K/yr
- adult elmo costume18K/yr
- elmo suit5K/yr
- elmo costume kids16K/yr
- elmo costume for adults11K/yr
- elmo halloween costume18K/yr
- elmo onesie kids11K/yr
- elmo costumes5K/yr
Top elmo costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit Large
Fun Costumes$99.564.5★130 rev
Adult Elmo Costume for Men/Women - Sesame Street Plush Jumpsuit with Hood Zipper & Cuffed Sleeves Small/Medium
Fun Costumes$52.234.8★21 rev
Disguise Mens Full Plush Elmo Prestige Adult Red X-Large 42-46
Disguise$56.103.9★498 rev
Wjkvgnsdm Animal Onesie Funny One-Piece Costume Unisex Cosplay Halloween Christmas Pajamas For Women Men Teen Red L
Wjkvgnsdm$32.004.7★5 rev
Sesame Street Character Adult Union Suit Kigurumi Hooded 1 Piece Fleece Pajama For Men Women (Elmo Large/X-Large) Red
INTIMO$50.594.4★216 rev
Newest
by launch date
Tirdkid Red Tutu Skirt Costume Set for Women & Teens - Elastic Waist Tulle Tutu with Plush Headband & Socks Halloween Cosplay Outfit for Adult & Girls
Tirdkid$14.8542 rev
INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Large/X-Large)
INTIMO$28.5413 rev
INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Small/Medium)
INTIMO$32.5913 rev
Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit Large
Fun Costumes$99.56130 rev
Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit X-Large
Fun Costumes$97.70130 rev
Trending
90-day click momentumTirdkid Red Tutu Skirt Costume Set for Women & Teens - Elastic Waist Tulle Tutu with Plush Headband & Socks Halloween Cosplay Outfit for Adult & Girls
Tirdkid$14.854.7★
INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Small/Medium)
INTIMO$32.594.6★
Wjkvgnsdm Animal Onesie Funny One-Piece Costume Unisex Cosplay Halloween Christmas Pajamas For Women Men Teen Red L
Wjkvgnsdm$32.004.7★
INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Large/X-Large)
INTIMO$28.544.6★
Sesame Street Elmo Toddler Boys French Terry Short Overalls T-Shirt and Hat 3 Piece Outfit Set Red/White 2T
Sesame Street$29.094.8★
What buyers say about elmo costume
What buyers praise and complain about, mined from review topics.What buyers love
“Size is perfect too”
“Quality is pretty good”
“It is quite comfortable”
“Good quality material”
“Great Value for your Dollar”
“its not heavy or cumbersome”
“The robe itself is very soft”
“definitely can reuse them”
“However, great color, the children absolutely recognised the character”
“that gets better after washing it”
What buyers complain about
“The headdress does not fit well”
“Bad product quality”
“a little thinner than I expected”
Top return reasons
Common questions
- Is elmo costume profitable to sell on Amazon United States?
- The niche generates $176K/yr across 19 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Skip it (36/100).
- How competitive is the elmo costume niche?
- 8 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in elmo costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 15.2% — above our launch gate.
- When does demand for elmo costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 42.8× the quietest.
- What does it cost to enter the elmo costume niche?
- Listings span $14.85–$108.37; the average listing price is $52.27 (sweet spot $15–$100). The average incumbent carries 123 reviews — the moat a new listing must climb.