Elmo Costume
FailAn estimated 15.2% of orders come back, so Elmo Costume is a Fail.
- Flapen Score
- 36 / 100Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 4536
- Market size
- $176K/yr563K searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 22 sellers
Flapen Score
Elmo Costume against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elmo Costume is stronger. Inside it, weaker.
Market
The Elmo Costume market on Amazon at a glance
Shoppers on Amazon United States searched for Elmo Costume 563K times last year and spent an estimated $176K. The top 5 brands take 90% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 563K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.
- Searches, last 12 months
- 563K
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $176Ka year
- Peak month
- October42.8× the quietest month
- Top search term
- elmo costume299K searches a year
02 · Price
A sale here is worth $52.27.
Listings sell for $52.27 on average, from $14.85 to $108.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $52.27 that is $0 to $5K a year per listing.
- Average price
- $52.27inside the $15 to $100 sweet spot
- Price range
- $14.85–$108.37
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 15.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 19.0% of listings are out of stock. The average listing ranks #27,259 within Sleep & Lounge. It carries 123 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 74%
- Out of stock, average day
- 19.0%
- Average rank
- #27,259in Sleep & Lounge
- Average rating
- 4.49 starsAmazon United States average 4.42 stars
- Average reviews
- 123per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Elmo Costume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit Large
- Price
- $99.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 9mo ago

Adult Elmo Costume for Men/Women - Sesame Street Plush Jumpsuit with Hood Zipper & Cuffed Sleeves Small/Medium
- Price
- $52.23
- Rating
- 4.8/5
- Reviews
- 21
- Age
- 10mo ago

Disguise Mens Full Plush Elmo Prestige Adult Red X-Large 42-46
- Price
- $56.10
- Rating
- 3.9/5
- Reviews
- 498
- Age
- 11y ago

Wjkvgnsdm Animal Onesie Funny One-Piece Costume Unisex Cosplay Halloween Christmas Pajamas For Women Men Teen Red L
- Price
- $32.00
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

Sesame Street Character Adult Union Suit Kigurumi Hooded 1 Piece Fleece Pajama For Men Women (Elmo Large/X-Large) Red
- Price
- $50.59
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 2y ago
Trending
estimated 90-day click momentum
Tirdkid Red Tutu Skirt Costume Set for Women & Teens - Elastic Waist Tulle Tutu with Plush Headband & Socks Halloween Cosplay Outfit for Adult & Girls
- Price
- $14.85
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1mo ago

INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Small/Medium)
- Price
- $32.59
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 9mo ago

Wjkvgnsdm Animal Onesie Funny One-Piece Costume Unisex Cosplay Halloween Christmas Pajamas For Women Men Teen Red L
- Price
- $32.00
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 10mo ago

INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Large/X-Large)
- Price
- $28.54
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 9mo ago

Sesame Street Elmo Toddler Boys French Terry Short Overalls T-Shirt and Hat 3 Piece Outfit Set Red/White 2T
- Price
- $29.09
- Rating
- 4.8/5
- Reviews
- 479
- Age
- 3y ago
Newest
by launch date
Tirdkid Red Tutu Skirt Costume Set for Women & Teens - Elastic Waist Tulle Tutu with Plush Headband & Socks Halloween Cosplay Outfit for Adult & Girls
- Price
- $14.85
- Rating
- 4.7/5
- Reviews
- 42
- Age
- 1mo ago

INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Large/X-Large)
- Price
- $28.54
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 9mo ago

INTIMO Sesame Street Robe Adult Elmo Faux Fur Plush Hooded Bathrobe (Small/Medium)
- Price
- $32.59
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 9mo ago

Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit Large
- Price
- $99.56
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 9mo ago

Officially Licensed Sesame Street Elmo Adult Costume | Unisex Red Cartoon Halloween Outfit X-Large
- Price
- $97.70
- Rating
- 4.5/5
- Reviews
- 130
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
22
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
63%
Top 20: 100%
Open market
6%
- Fun Costumes50%
- INTIMO19%
- Disguise8%
- Wjkvgnsdm7%
- Bioworld6%
- Opposuits4%
- Open — no brand owns it (2 brands, 6%)
Demand
Elmo Costume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 42.8×
Search terms
Top Elmo Costume search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elmo costume299K/yr
- elmo costume adult111K/yr
- elmo adult costume19K/yr
- adult elmo costume18K/yr
- elmo suit5K/yr
- elmo costume kids16K/yr
- elmo costume for adults11K/yr
- elmo halloween costume18K/yr
- elmo onesie kids11K/yr
- elmo costumes5K/yr
Reviews and returns
What reviews say buyers love and hate about Elmo Costume
We read the reviews and the return reasons for every product selling here.
“The headdress does not fit well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elmo Costume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









