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47

Ellen Tracy Perfume

Skip it

Brand-locked demand (top 5 brands take 91% of clicks) — this niche doesn't clear our bar today.

Market size 28Growth 54Conversion 23Competition 86Returns 37Price range 82Avg price 90Brand share 21Review moat 21Quality gap 43

Avg price

Great$21.02

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Great$10.82–$37.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+26.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Market size

Okay$119K

$119K/yr · 307K searches

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad10,976.76

avg incumbent reviews — the moat a new listing must climb

Is ellen tracy perfume profitable on Amazon?

According to Flapen's Amazon United States niche tracking, ellen tracy perfume is a $119K/yr Amazon United States market (307K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

ellen tracy perfume market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.
Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$105K–$126K
units × avg price
Conversion rate
1.8%
Avg BSR
#431
Page quality
0%
Prime
85%
Sponsored
48%
Out of stock
33.5%
Avg brand age
48 months
Avg seller age
155 days

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

49

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

29%

Top 20: 64%

Open market

7%

  • COMPANY ELLEN TRACY60%
  • Molasus15%
  • BAMBOO COOL7%
  • Cuweni7%
  • FallSweet3%
  • Tichati1%
  • Open — no brand owns it (11 brands, 7%)

ellen tracy perfume demand & seasonality

Weekly Amazon search volume, last 17 weeks — +26.4% search growth over the last 90 days.
8K6KMar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Top ellen tracy perfume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.
  • ellen tracy underwear for women148K/yr
  • ellen tracy underwear45K/yr
  • ellen tracy45K/yr
  • ellen tracy perfume43K/yr
  • ellen tracy briefs for women11K/yr
  • ellen tracy panties5K/yr
  • ellen tracy underwear for women briefs4K/yr
  • ellen tracy perfume for women6K/yr
All search terms

Top ellen tracy perfume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$2K4%$5K6%$7K8%$9K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What reviews say buyers love and hate about ellen tracy perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall29%

“Comfy and Sturdy”

Size-Overall21%

“Excellent fit”

Soft Feel11%

“They are smooth”

Quality-Overall6%

“Excellent product”

Material Quality4%

“Good material”

Color3%

“Colors are very pretty”

Value For Money3%

“Awesome price”

Stretchability/Expandability/Elasticity2%

“Comfortable stretch”

Breathability2%

“it is breathable”

Machine Wash Suitability1%

“Easy to wash”

What buyers complain about

Size-Overall20%

“Runs a little big”

Quality-Overall6%

“Poor quality”

Material Quality5%

“Not the best material”

Durability5%

“falls apart after first initial wash”

Comfort-Overall5%

“Not comfortable”

Stretchability/Expandability/Elasticity5%

“Not very stretchy”

Thickness4%

“Material is alot thinner”

Advertised Vs Actual Product3%

“False advertising”

Waist Fit2%

“Not comfortable on the waist”

Thigh Fit2%

“Thin thigh openings”

Top return reasons

Size-Overall47%
Waist Fit10%
Material Quality10%
Thigh Fit5%
Advertised Vs Actual Product4%
Waist High3%
Thin2%
Shape/Style2%
Length2%
Comfort-Overall2%

Common ellen tracy perfume questions

Is ellen tracy perfume profitable to sell on Amazon United States?
The niche generates $119K/yr across 67 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Skip it (47/100).
How competitive is the ellen tracy perfume niche?
17 brands and 49 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in ellen tracy perfume?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.1%.
What does it cost to enter the ellen tracy perfume niche?
Listings span $10.82–$37.19; the average listing price is $21.02 (sweet spot $15–$100). The average incumbent carries 10,977 reviews — the moat a new listing must climb.