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Ella Langley Shirt

Fail

Shoppers spend an estimated $16K a year here, so Ella Langley Shirt is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$16K/yr210K searches / yr
90-day growth
+308.7%search demand this quarter
Competition
38%top-5 click share · 19 brands · 21 sellers

Flapen Score

Ella Langley Shirt against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ella Langley Shirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ella Langley Shirt market on Amazon at a glance

Shoppers on Amazon United States searched for Ella Langley Shirt 210K times last year and spent an estimated $16K. The top 5 brands take 82% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +308.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
210K
Growth, 90 days vs prior 90
+308.7%
Conversion, latest week
0.5%
Market size, estimated
$16Ka year
Top search term
ella langley shirt177K searches a year

02 · Price

A sale here is worth $16.52.

Listings sell for $16.52 on average, from $8.31 to $23.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $16.52 that is $0 to $2K a year per listing.

Average price
$16.52inside the $15 to $100 sweet spot
Price range
$8.31–$23.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 56% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #21,802 within T-Shirts. It carries 459 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
56%
Out of stock, average day
19.1%
Average rank
#21,802in T-Shirts
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
36

04 · Newcomers

9 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
9Amazon's first-year sales bar
Average brand age
26 months

Products

Top Ella Langley Shirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

21

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

38%

Top 20: 86%

Open market

15%

  • Brand 158%
  • Brand 214%
  • Brand 35%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (13 brands, 15%)

Search terms

Top Ella Langley Shirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ella langley shirt177K/yr
  • ella langley t shirt10K/yr
  • ella langley merchandise5K/yr
  • ella langley shirt women4K/yr
  • ella langley shirts5K/yr
  • ella langley tshirt5K/yr
  • ella langley concert shirt4K/yr

Reviews and returns

What reviews say buyers love and hate about Ella Langley Shirt

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
6.1%of orders come back
“doesn't fit”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Ella Langley Shirt questions

Answered from the same tracked data.