Ella Fella Shirt

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

>1,000%

Conversion, latest week

1.3%

Market size, estimated

$43Ka year

Top search term

ella fella shirt for men96K searches a year

Listings sell for $19.41 on average, from $15.55 to $29.78. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $19.41 that is $0 to $2K a year per listing.

Average price

$19.41inside the $15 to $100 sweet spot

Price range

$15.55–$29.78

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 37.4% of listings are out of stock. The average listing ranks #31,391 within T-Shirts. It carries 32 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

6%

Out of stock, average day

37.4%

Average rank

#31,391in T-Shirts

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

32per listing

Listings tracked

34

33 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

33

Successful launches

15Amazon's first-year sales bar

Average brand age

29 months