Elf Hat

Shoppers searched for this 645K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $501K a year.

Searches, last 12 months

645K

Growth, 90 days vs prior 90

-13.6%

Conversion, latest week

5.3%

Market size, estimated

$501Ka year

Peak month

December260.9× the quietest month

Top search term

elf hat247K searches a year

Listings sell for $14.60 on average, from $5.01 to $31.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.60 that is $4K to $7K a year per listing.

Average price

$14.60under the $15 to $100 sweet spot

Price range

$5.01–$31.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$7K

Returns

6.5%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #6,431 within Headwear. It carries 399 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

97%

Out of stock, average day

17.2%

Average rank

#6,431in Headwear

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

399per listing

Listings tracked

34

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months