Elena of Avalor
FailThe top 5 brands take 100% of clicks, so Elena of Avalor is a Fail.
- Flapen Score
- 27 / 100Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 4527
- Market size
- $9K/yr94K searches / yr
- 90-day growth
- -6.3%search demand this quarter
- Competition
- 97%top-5 click share · 5 brands · 7 sellers
Flapen Score
Elena of Avalor against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Elena of Avalor is stronger. Inside it, weaker.
Market
The Elena of Avalor market on Amazon at a glance
Shoppers on Amazon United States searched for Elena of Avalor 94K times last year and spent an estimated $9K. All 5 brands take every click. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 27 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.
- Searches, last 12 months
- 94K
- Growth, 90 days vs prior 90
- -6.3%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $9Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- elena of avalor48K searches a year
02 · Price
A sale here is worth $18.68.
Listings sell for $18.68 on average, from $7.94 to $50.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $18.68 that is $0 to $2K a year per listing.
- Average price
- $18.68inside the $15 to $100 sweet spot
- Price range
- $7.94–$50.27
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #3,747 within Shoes. It carries 61 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 67%
- Out of stock, average day
- 2.4%
- Average rank
- #3,747in Shoes
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 61per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Elena of Avalor products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
- Price
- $7.94
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7y ago

Elena Of Avalor Disneys Figure Set
- Price
- $50.27
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9y ago

Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 7y ago

Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 4y ago

Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory
- Price
- $12.74
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 12y ago
Trending
estimated 90-day click momentum
Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 7y ago

Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
- Price
- $7.94
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7y ago

Disney Princess Elena of Avalor PVC Figural Key Ring Key Accessory
- Price
- $12.74
- Rating
- 5.0/5
- Reviews
- 12
- Age
- 12y ago

Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 4y ago

Elena Of Avalor Disneys Figure Set
- Price
- $50.27
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9y ago
Newest
by launch date
Princess Elena Crown Elena of Avalor Tiara and Red Necklace Princess Elena Halloween Costume Red & Crown Jewelry Set of Costume for Halloween
- Price
- $13.79
- Rating
- 4.5/5
- Reviews
- 61
- Age
- 4y ago

Elena Dress Traditional Spanish Princess Dress up Costume for Girls Tiara Costume (Red 8-10)
- Price
- $16.85
- Rating
- 4.4/5
- Reviews
- 51
- Age
- 7y ago

Elena of Avalor Toddler Girls Plush Aline Slippers (11-12 M US Little Kid Red)
- Price
- $7.94
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 7y ago

Arm & Hammer Kids Spinbrush Elena of Avalor Powered Toothbrush 1 Count
- Price
- $10.50
- Rating
- 4.1/5
- Reviews
- 60
- Age
- 8y ago

Elena Of Avalor Disneys Figure Set
- Price
- $50.27
- Rating
- 4.5/5
- Reviews
- 78
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
7
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
97%
Top 20: 100%
Open market
0%
- Disney66%
- Elena of Avalor18%
- Waruila8%
- JMTEEA4%
- Spinbrush3%
- Open — no brand owns it (0%)
Demand
Elena of Avalor search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Elena of Avalor search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- elena of avalor48K/yr
- elena of avalor toys21K/yr
- elena of avalor doll17K/yr
- princess elena6K/yr
- elana of avalor3K/yr
Reviews and returns
What reviews say buyers love and hate about Elena of Avalor
We read the reviews and the return reasons for every product selling here.
“This is very cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
11 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elena of Avalor questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









