Eileen Fisher

Shoppers searched for this 322K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

322K

Growth, 90 days vs prior 90

+20.7%

Conversion, latest week

0.2%

Market size, estimated

$55Ka year

Peak month

July1.4× the quietest month

Top search term

eileen fisher108K searches a year

Listings sell for $81.52 on average, from $7.84 to $313.14. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $81.52 that is $0 to $8K a year per listing.

Average price

$81.52inside the $15 to $100 sweet spot

Price range

$7.84–$313.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

15.0%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 23.9% of listings are out of stock. The average listing ranks #11,852 within Pants. It carries 1,447 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

63%

Out of stock, average day

23.9%

Average rank

#11,852in Pants

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,447per listing

Listings tracked

139

30 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

30

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months