eileen fisher
Skip itHigh returns (15.0%) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$81.52avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,447.4avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Okay$7.84–$313.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$55K$55K/yr · 322K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad15.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, eileen fisher is a $55K/yr Amazon United States market (322K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
eileen fisher market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $41K–$61K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #11,852
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 68%
- Out of stock
- 23.9%
- Avg brand age
- 35 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
63
Top-5 brand share
82%
Top 20: 93%
Top-5 click share
17%
Top 20: 44%
Open market
17%
- Eileen Fisher66%
- Frank & Eileen11%
- ECUPPER3%
- Ekouaer2%
- Amazon Essentials2%
- Bali1%
- Open — no brand owns it (32 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top eileen fisher search terms
- eileen fisher108K/yr
- eileen fisher clothing for women104K/yr
- eileen fisher clearance32K/yr
- eileen fisher outlet15K/yr
- eileen fisher pants14K/yr
- eileen fisher tops for women8K/yr
- eileen fisher sale7K/yr
- eileen fisher tops10K/yr
- eileen fisher dresses for women6K/yr
- eileen fisher clothing7K/yr
Top eileen fisher products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Eileen Fisher Womens Aloft Drizzle 6 Medium
Eileen Fisher$68.184.7★4 rev
Eileen Fisher Womens Garment Dyed Utility Cotton Wide Cropped Pant Rye Medium Inseam: 26
Eileen Fisher$84.640.0★0 rev
Eileen Fisher Womens Aloft Earth 9 Medium
Eileen Fisher$80.624.7★4 rev
Eileen Fisher Womens Striped Poplin Classic Collar Long Shirt Myrtle Medium
Eileen Fisher$96.340.0★0 rev
Eileen Fisher Womens Crew Neck Maxi Dress Black Medium
Eileen Fisher$92.935.0★1 rev
Newest
by launch date
Frank & Eileen Womens Lily Sleevless Polo Dress British Royal Navy L
Frank & Eileen$216.430 rev
Eileen Fisher Womens Plus High Waisted Tap Ankle Pant 14 White
Eileen Fisher$41.770 rev
Eileen Fisher Womens Aloft Drizzle 6 Medium
Eileen Fisher$68.184 rev
Eileen Fisher Womens Aloft Earth 9 Medium
Eileen Fisher$80.624 rev
Eileen Fisher Aloft Drizzle 8 M
Eileen Fisher$59.534 rev
Trending
90-day click momentum
Eileen Fisher Womens Wide Ankle Pants Black Size: Small Inseam: 27
Eileen Fisher$70.920.0★
Eileen Fisher Womens Striped Poplin Classic Collar Long Shirt Myrtle Medium
Eileen Fisher$96.340.0★
Eileen Fisher Womens Wide Ankle Pants Black Size: Medium Inseam: 26.5
Eileen Fisher$96.160.0★
Eileen Fisher Womens Wide Ankle Pants Black Size: Small Inseam: 26.5
Eileen Fisher$92.940.0★
Frank & Eileen Womens Lily Sleevless Polo Dress British Royal Navy L
Frank & Eileen$216.430.0★
What buyers say about eileen fisher
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“Comfortable sandals”
“Good quality”
“Color was accurate”
“Soft and vibrant color”
“Great for the price”
“Love the material”
“Elegant, stylish and comfortable”
“Just as described”
“Doesnt wrinkle much”
What buyers complain about
“Run very small”
“Was not the same color”
“Cheap material”
“wrinkles had to be ironed”
“Cheap”
“Runs large and long”
“which is very un flattering”
“the pictures are misleading”
“I purchased this because it looked like the sleeves come down to the elbow”
“Not worth it”
Top return reasons
Common questions
- Is eileen fisher profitable to sell on Amazon United States?
- The niche generates $55K/yr across 139 tracked products. 0 of 30 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the eileen fisher niche?
- 38 brands and 63 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in eileen fisher?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 15.0% — above our launch gate.
- When does demand for eileen fisher peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the eileen fisher niche?
- Listings span $7.84–$313.14; the average listing price is $81.52 (sweet spot $15–$100). The average incumbent carries 1,447 reviews — the moat a new listing must climb.