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Eeyore Backpack

Fail

Shoppers spend an estimated $22K a year here, so Eeyore Backpack is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$22K/yr93K searches / yr
90-day growth
+14.3%search demand this quarter
Competition
36%top-5 click share · 16 brands · 67 sellers

Flapen Score

Eeyore Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Eeyore Backpack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eeyore Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Eeyore Backpack 93K times last year and spent an estimated $22K. The top 5 brands take 89% of clicks. Demand peaks in Jul–Aug–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+14.3%
Conversion, latest week
0.5%
Market size, estimated
$22Ka year
Peak month
December2.3× the quietest month
Top search term
eeyore loungefly23K searches a year

02 · Price

A sale here is worth $44.63.

Listings sell for $44.63 on average, from $6.91 to $86.22. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $44.63 that is $0 to $4K a year per listing.

Average price
$44.63inside the $15 to $100 sweet spot
Price range
$6.91–$86.22
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #21,558 within Backpacks. It carries 919 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
88%
Out of stock, average day
2.3%
Average rank
#21,558in Backpacks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
919per listing
Listings tracked
51

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Eeyore Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

67

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

36%

Top 20: 74%

Open market

9%

  • Brand 146%
  • Brand 229%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (10 brands, 9%)

Demand

Eeyore Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Eeyore Backpack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eeyore loungefly23K/yr
  • eeyore backpack28K/yr
  • eeyore purse13K/yr
  • eeyore bag12K/yr
  • loungefly eeyore9K/yr
  • eeyore loungefly backpack7K/yr

Reviews and returns

What reviews say buyers love and hate about Eeyore Backpack

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.8%of orders come back
“Small backpack”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Eeyore Backpack questions

Answered from the same tracked data.