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Edward Cullen Costume

Fail

An estimated 13.7% of orders come back, so Edward Cullen Costume is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$34K/yr23K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
83%top-5 click share · 9 brands · 22 sellers

Flapen Score

Edward Cullen Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Edward Cullen Costume is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edward Cullen Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Edward Cullen Costume 23K times last year and spent an estimated $34K. The top 5 brands take 83% of clicks. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 23K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
23K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
6.3%
Market size, estimated
$34Ka year
Top search term
edward cullen costume12K searches a year

02 · Price

A sale here is worth $23.47.

Listings sell for $23.47 on average, from $14.20 to $55.38. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $23.47 that is $2K to $6K a year per listing.

Average price
$23.47inside the $15 to $100 sweet spot
Price range
$14.20–$55.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
13.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25,461 within Wigs. It carries 1,854 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25,461in Wigs
Average rating
4.14 starsAmazon United States average 4.42 stars
Average reviews
1,854per listing
Listings tracked
9

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Edward Cullen Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

22

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

12%

  • Brand 146%
  • Brand 211%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 66%
  • Open — no brand owns it (3 brands, 12%)

Demand

Edward Cullen Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 9.8× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Edward Cullen Costume

We read the reviews and the return reasons for every product selling here.

20%of negative reviews mention “Material Quality”
13.7%of orders come back
“Very disappointed that they didn't keep making this coat with primarily wool”
A buyer, on “Material Quality”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Edward Cullen Costume questions

Answered from the same tracked data.