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Edna Mode Glasses

Fail

Shoppers spend an estimated $26K a year here, so Edna Mode Glasses is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$26K/yr22K searches / yr
90-day growth
-1.0%search demand this quarter
Competition
59%top-5 click share · 11 brands · 30 sellers

Flapen Score

Edna Mode Glasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Edna Mode Glasses is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Edna Mode Glasses market on Amazon at a glance

Shoppers on Amazon United States searched for Edna Mode Glasses 22K times last year and spent an estimated $26K. The top 5 brands take 61% of clicks. Demand peaks in Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-1.0%
Conversion, latest week
9.8%
Market size, estimated
$26Ka year
Peak month
October68.5× the quietest month
Top search term
edna mode glasses7K searches a year

02 · Price

A sale here is worth $11.89.

Listings sell for $11.89 on average, from $5.04 to $39.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $11.89 that is $1K to $3K a year per listing.

Average price
$11.89under the $15 to $100 sweet spot
Price range
$5.04–$39.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #613 within Girls. It carries 497 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
9.0%
Average rank
#613in Girls
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
497per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Edna Mode Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

30

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

31%

  • Brand 120%
  • Brand 214%
  • Brand 310%
  • Brand 49%
  • Brand 59%
  • Brand 68%

Demand

Edna Mode Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 68.5×

Search terms

Top Edna Mode Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • edna mode glasses7K/yr
  • simon glasses3K/yr
  • sadness glasses6K/yr
  • sadness glasses inside out3K/yr
  • simon chipmunk glasses3K/yr

Reviews and returns

What reviews say buyers love and hate about Edna Mode Glasses

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
26%of negative reviews mention “Size-Overall”
9.3%of orders come back
“However, they were definitely too large for my 3-year-old and kept sliding off”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Edna Mode Glasses questions

Answered from the same tracked data.