Edge Wallet
FailShoppers spend an estimated $15K a year here, so Edge Wallet is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $15K/yr10K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 55%top-5 click share · 15 brands · 27 sellers
Flapen Score
Edge Wallet against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Edge Wallet is stronger. Inside it, weaker.
Market
The Edge Wallet market on Amazon at a glance
Shoppers on Amazon United States searched for Edge Wallet 10K times last year and spent an estimated $15K. The top 5 brands take 80% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 10K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.
- Searches, last 12 months
- 10K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 3.0%
- Market size, estimated
- $15Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- edge wallet6K searches a year
02 · Price
A sale here is worth $50.63.
Listings sell for $50.63 on average, from $10.15 to $114.23. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $50.63 that is $0 to $5K a year per listing.
- Average price
- $50.63inside the $15 to $100 sweet spot
- Price range
- $10.15–$114.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #42 within Wallets, Card Cases & Money Organizers. It carries 8,565 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #42in Wallets, Card Cases & Money Organizers
- Average rating
- 4.45 starsAmazon United States average 4.42 stars
- Average reviews
- 8,565per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Edge Wallet products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 rising
Sellers
27
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
15%
- Brand 136%
- Brand 217%
- Brand 313%
- Brand 48%
- Brand 56%
- Brand 65%
- Open — no brand owns it (9 brands, 15%)
Demand
Edge Wallet search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 3.4×
Search terms
Top Edge Wallet search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- edge wallet6K/yr
- edge wallets for men2K/yr
- the edge wallet2K/yr
Reviews and returns
What reviews say buyers love and hate about Edge Wallet
We read the reviews and the return reasons for every product selling here.
“Falling apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Edge Wallet questions
Answered from the same tracked data.









