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eddie bauer womens jacket

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Market size 0Growth 0Conversion 0Competition 88Returns 0Price range 61Avg price 88Brand share 16Review moat 41Quality gap 40

Competition

Great27%

top-5 click share — an open shelf

Avg price

Great$63.92

avg listing price — sweet spot $15–$100

Price range

Good$24.95–$147.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,424.62

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$0

$0/yr · 137K searches

Growth

Bad-82.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Returns

Bad16.5%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, eddie bauer womens jacket is a $0/yr Amazon United States market (137K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 28/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

eddie bauer womens jacket market data

Units sold / yr
250–500
avg 0–100/product
Revenue / yr
$16K–$32K
units × avg price
Conversion rate
0.0%
Avg BSR
#834
Page quality
0%
Prime
99%
Sponsored
47%
Out of stock
21.3%
Avg brand age
45 months
Avg seller age
154 days

Competition & brand share

Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.

Brands

16 rising

Sellers

94

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

5%

  • Eddie Bauer60%
  • 33,000ft20%
  • Outdoor Ventures8%
  • Columbia4%
  • Reebok2%
  • G Gradual1%
  • Open — no brand owns it (10 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -82.4% search growth over the last 90 days.
18K13KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 21.6×

Top eddie bauer womens jacket search terms

  • eddie bauer womens jacket87K/yr
  • eddie bauer jackets for women18K/yr
  • eddie bauer puffer jacket womens8K/yr
  • womens eddie bauer jacket4K/yr
  • eddie bauer winter coats for women11K/yr
  • eddie bauer womens coat9K/yr
All search terms

Top eddie bauer womens jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%$04%$06%$08%$01101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about eddie bauer womens jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“I find the fit to be flattering”

Warmth14%

“Very warm”

Quality-Overall11%

“Excellent quality”

Weather Proof6%

“Good for winter”

Weight Light6%

“Great lightweight jacket”

Comfort-Overall5%

“Very comfortable”

Water Resistance5%

“it is waterproof”

Color3%

“Cute color”

Advertised Vs Actual Product3%

“Product is accurate with description”

Value For Money2%

“Awesome coat for the price; great value”

What buyers complain about

Size-Overall19%

“didnt love the fit”

Zipper Quality8%

“The zipper pieces broke off”

Color7%

“The color is off”

Durability5%

“barely even lasted a month”

Water Resistance4%

“NOT Waterproof”

Shape/Style3%

“our teen did not like the feel or look”

Advertised Vs Actual Product3%

“Doesnt show that in any of the pictures”

Sleeve Fit2%

“sleeves a little long”

Quality-Overall2%

“No quality control”

Value For Money2%

“Very disappointed for how expensive this coat is”

Top return reasons

Size-Overall52%
Chest Fit6%
Sleeve Fit5%
Color5%
Shoulder Fit3%
Material Quality3%
Waist Fit3%
Length3%
Weight Heavy2%
Advertised Vs Actual Product2%

Common questions

Is eddie bauer womens jacket profitable to sell on Amazon United States?
The niche generates $0/yr across 87 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -82.4%. Flapen's verdict: Skip it (28/100).
How competitive is the eddie bauer womens jacket niche?
16 brands and 94 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in eddie bauer womens jacket?
Top complaints mined from reviews: Size-Overall, Zipper Quality, Color. The return rate is 16.5% — above our launch gate.
When does demand for eddie bauer womens jacket peak?
Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 21.6× the quietest.
What does it cost to enter the eddie bauer womens jacket niche?
Listings span $24.95–$147.24; the average listing price is $63.92 (sweet spot $15–$100). The average incumbent carries 2,425 reviews — the moat a new listing must climb.