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Eddie Bauer Womens Jacket

Fail

Shoppers spend an estimated $0 a year here, so Eddie Bauer Womens Jacket is a Fail.

Flapen Score
28
28 / 100
Ranks 16,160 of 16,930 Clothing, Shoes & Jewelry niches · −17 vs the category median of 45
Market size
$0/yr137K searches / yr
90-day growth
-82.4%search demand this quarter
Competition
27%top-5 click share · 16 brands · 94 sellers

Flapen Score

Eddie Bauer Womens Jacket against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Eddie Bauer Womens Jacket is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eddie Bauer Womens Jacket market on Amazon at a glance

Shoppers on Amazon United States searched for Eddie Bauer Womens Jacket 137K times last year and spent an estimated $0. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $0 a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-82.4%
Conversion, latest week
0.0%
Market size, estimated
$0a year
Peak month
December21.6× the quietest month
Top search term
eddie bauer womens jacket87K searches a year

02 · Price

A sale here is worth $63.92.

Listings sell for $63.92 on average, from $24.95 to $147.24. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $63.92 that is $0 to $6K a year per listing.

Average price
$63.92inside the $15 to $100 sweet spot
Price range
$24.95–$147.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
16.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #834 within Coats, Jackets & Vests. It carries 2,425 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
99%
Out of stock, average day
21.3%
Average rank
#834in Coats, Jackets & Vests
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
2,425per listing
Listings tracked
87

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Eddie Bauer Womens Jacket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

16 rising

Sellers

94

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

5%

  • Brand 160%
  • Brand 220%
  • Brand 38%
  • Brand 44%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (10 brands, 5%)

Demand

Eddie Bauer Womens Jacket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 21.6×

Search terms

Top Eddie Bauer Womens Jacket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eddie bauer womens jacket87K/yr
  • eddie bauer jackets for women18K/yr
  • eddie bauer puffer jacket womens8K/yr
  • womens eddie bauer jacket4K/yr
  • eddie bauer winter coats for women11K/yr
  • eddie bauer womens coat9K/yr

Reviews and returns

What reviews say buyers love and hate about Eddie Bauer Womens Jacket

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
16.5%of orders come back
“didnt love the fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Eddie Bauer Womens Jacket questions

Answered from the same tracked data.