Edc Wallet

Shoppers searched for this 248K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

248K

Growth, 90 days vs prior 90

-5.3%

Conversion, latest week

1.3%

Market size, estimated

$65Ka year

Peak month

December1.9× the quietest month

Top search term

leather card holder110K searches a year

Listings sell for $19.85 on average, from $4.88 to $91.14. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $19.85 that is $2K to $5K a year per listing.

Average price

$19.85inside the $15 to $100 sweet spot

Price range

$4.88–$91.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

4.4%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #201 within Wallets, Card Cases & Money Organizers. It carries 19,617 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.7%

Average rank

#201in Wallets, Card Cases & Money Organizers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

19,617per listing

Listings tracked

51

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

41 months