Is edc wallet profitable to sell on Amazon United States?

The niche generates $65K/yr across 51 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (44/100).

How competitive is the edc wallet niche?

28 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in edc wallet?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.4%.

When does demand for edc wallet peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the edc wallet niche?

Listings span $4.88–$91.14; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 19,617 reviews — the moat a new listing must climb.

edc wallet

Skip it

A small market ($65K/yr) — this niche doesn't clear our bar today.

Avg price

Great$19.85

avg listing price — sweet spot $15–$100

Price range

Great$4.88–$91.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad19,617.04

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$65K

$65K/yr · 248K searches

According to Flapen's Amazon United States niche tracking, edc wallet is a $65K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

edc wallet market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: $99K–$119K; units × avg price
Conversion rate: 1.3%
Avg BSR: #201
Page quality: 0%
Prime: 100%
Sponsored: 98%
Out of stock: 0.7%
Avg brand age: 41 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

28 rising

Sellers

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

32%

Top 20: 68%

Open market

36%

Travelambo33%
Buffway7%
furid7%
Vaultskin6%
ZALVEX6%
Oak Leathers5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top edc wallet search terms

leather card holder110K/yr +5.2%0.5% conv.
travelambo wallet19K/yr +23.3%2.6% conv.
card holder leather20K/yr +1.7%0.3% conv.
travelambo17K/yr -0.2%2.3% conv.
samsung wallet14K/yr +4.5%0.4% conv.
travelambo slim wallet31K/yr -65.8%4.8% conv.
leather credit card holder for men13K/yr -20.7%1.1% conv.
leather card holder wallet6K/yr +19.2%0.4% conv.
pop up card holder7K/yr -12.6%0.8% conv.
travel lambo wallet6K/yr -8.3%3.6% conv.

All search terms

Top edc wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Travelambo Slim Wallet Front Pocket Minimalist Leather RFID Blocking Medium Size

Travelambo$9.354.5★59,393 rev

Vaultskin MOORGATE Slim Card Holder Minimalist Leather Wallet with RFID Blocking Front Pocket Credit Card Case for Men & Women (Hunter Green)

Vaultskin$23.744.5★578 rev

M-Plateau Super Slim Genuine Leather Credit Card Wallet

M-Plateau$6.964.5★247 rev

Travelambo Slim Minimalist Wallet for Men RFID Blocking Credit Card Holder Front Pocket ID Card Case Gifts for Men Husband Boyfriend Teenage

Travelambo$8.474.6★14,033 rev

Travelambo 100% Genuine Leather Wallet for Men and Women Slim Minimalist RFID Blocking Front Pocket Credit Card Holder with Gift Box

Travelambo$14.574.6★9,382 rev

Newest

by launch date

furid Slim Genuine Leather Wallet: Minimalist RFID Small Card Wallet for Men with ID Window - Front Pocket Comfortable Fit - 0.11-inch Ultra Thin Credit Card Holder for Mens Gift

furid$9.27226 rev

4mo ago

GAOCHALE Men Wallet for Samsung Smarttag2 with Money Clip Pop up Card Holder Compatible with Samsung Tag RFID Blocking Wallet for Men 10-14 Card Capacity | ID Window(Carbon)

GAOCHALE$31.5251 rev

5mo ago

GAOCHALE Mens Wallet for Samsung Smarttag2 Pop up Card Holder Compatible with Samsung Tag RFID Blocking Wallet for Men 10-14 Card Capacity | ID Window | Cash Slot(Carbon)(Smarttag2 Not Included)

GAOCHALE$34.38132 rev

8mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$37.44789 rev

8mo ago

Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 14 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot Front Pockt Carteras Para Hombres Birthday Gifts for Men

ZALVEX$10.802,324 rev

10mo ago

What buyers say about edc wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Great quality wallet”

Pockets/Compartments12%

“Plenty of slots”

Value For Money8%

“Great deal”

Size-Overall7%

“its a snug fit”

Advertised Vs Actual Product6%

“Exactly what I ordered”

Design-Overall5%

“well constructed”

Ease Of Use5%

“Easy to carry”

Durability5%

“The material feels durable”

Storage Capacity4%

“Good storage”

Leather Quality4%

“High quality leather”

What buyers complain about

Size-Overall14%

“Bigger than expected”

Durability14%

“Falling Apart”

Quality-Overall8%

“Poor Quality”

Thickness5%

“A bit thicker than I had hoped”

Ease Of Use4%

“Difficult to use”

Leather Quality4%

“NOT leather”

Weight Heavy3%

“heavier than I expected.”

Value For Money3%

“Overpriced”

Pockets/Compartments3%

“may slide out of pocket”

Strength2%

“Not as sturdy as I had hoped”

Top return reasons

Size-Overall43%

Weight Heavy7%

Advertised Vs Actual Product7%

Pockets/Compartments5%

Functionality-Overall4%

Quality-Overall4%

Shape/Style3%

Material Quality3%

Thin2%

Width2%

Common questions

Is edc wallet profitable to sell on Amazon United States?: The niche generates $65K/yr across 51 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Skip it (44/100).
How competitive is the edc wallet niche?: 28 brands and 48 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in edc wallet?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.4%.
When does demand for edc wallet peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the edc wallet niche?: Listings span $4.88–$91.14; the average listing price is $19.85 (sweet spot $15–$100). The average incumbent carries 19,617 reviews — the moat a new listing must climb.