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Echo Dot Star Wars

Fail

Shoppers spend an estimated $3K a year here, so Echo Dot Star Wars is a Fail.

Filters Trending
Flapen Score
40
40 / 100
Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 45
Market size
$3K/yr53K searches / yr
90-day growth
+339.5%search demand this quarter
Competition
66%top-5 click share · 7 brands · 99 sellers

Flapen Score

Echo Dot Star Wars against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Echo Dot Star Wars is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Echo Dot Star Wars market on Amazon at a glance

Shoppers on Amazon United States searched for Echo Dot Star Wars 53K times last year and spent an estimated $3K. The top 5 brands take 96% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +339.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+339.5%
Conversion, latest week
0.1%
Market size, estimated
$3Ka year
Top search term
star wars echo dot10K searches a year

02 · Price

A sale here is worth $44.04.

Listings sell for $44.04 on average, from $10.81 to $98.79. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $44.04 that is $0 to $4K a year per listing.

Average price
$44.04inside the $15 to $100 sweet spot
Price range
$10.81–$98.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #1,279 within Shoes. It carries 1,668 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#1,279in Shoes
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
1,668per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Echo Dot Star Wars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

99

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

1%

  • Brand 151%
  • Brand 218%
  • Brand 311%
  • Brand 410%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (1 brand, 1%)

Demand

Echo Dot Star Wars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26JanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 9.0× · 6 of 12 months tracked

Search terms

Top Echo Dot Star Wars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • star wars echo dot10K/yr
  • echo dot star wars10K/yr
  • alexa star wars9K/yr
  • star wars echo9K/yr
  • star wars alexa9K/yr
  • echo star wars6K/yr

Reviews and returns

What reviews say buyers love and hate about Echo Dot Star Wars

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Size-Overall”
2.6%of orders come back
“Too small”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Echo Dot Star Wars questions

Answered from the same tracked data.