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Easter Outfit Women

Maybe

The top 5 products take only 11% of clicks. But an estimated 13.3% of orders come back, so Easter Outfit Women is a Maybe.

Flapen Score
52
52 / 100
Top 22% of 16,930 Clothing, Shoes & Jewelry niches · +7 vs the category median of 45
Market size
$146K/yr3.1M searches / yr
90-day growth
-17.6%search demand this quarter
Competition
11%top-5 click share · 91 brands · 100 sellers

Flapen Score

Easter Outfit Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Easter Outfit Women is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Outfit Women market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Outfit Women 3.1M times last year and spent an estimated $146K. The top 5 brands take 31% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 3.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months
3.1M
Growth, 90 days vs prior 90
-17.6%
Conversion, latest week
0.2%
Market size, estimated
$146Ka year
Peak month
February3.6× the quietest month
Top search term
pink romper303K searches a year

02 · Price

A sale here is worth $29.27.

Listings sell for $29.27 on average, from $9.80 to $91.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $29.27 that is $0 to $3K a year per listing.

Average price
$29.27inside the $15 to $100 sweet spot
Price range
$9.80–$91.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
13.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #192 within Clothing Sets. It carries 1,260 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#192in Clothing Sets
Average rating
4.19 starsAmazon United States average 4.42 stars
Average reviews
1,260per listing
Listings tracked
262

04 · Newcomers

8 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
85
Successful launches
8Amazon's first-year sales bar
Average brand age
29 months

Products

Top Easter Outfit Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

91 falling

Sellers

100

Top-5 brand share

31%

Top 20: 64%

Top-5 click share

11%

Top 20: 25%

Open market

66%

  • Brand 17%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 64%

Demand

Easter Outfit Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.6×

Search terms

Top Easter Outfit Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink romper303K/yr
  • pink jumpsuits for women357K/yr
  • pink two piece outfits for women264K/yr
  • pink romper for women201K/yr
  • pink outfit255K/yr
  • pink 2 piece set for women242K/yr
  • pink set239K/yr
  • pink jumpsuit236K/yr
  • pink two piece set146K/yr
  • pink outfits108K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Outfit Women

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
13.3%of orders come back
“Larger than expected”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Easter Outfit Women questions

Answered from the same tracked data.