Easter Hats for Women

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

116K

Growth, 90 days vs prior 90

-63.0%

Conversion, latest week

0.1%

Market size, estimated

$3Ka year

Peak month

April13.7× the quietest month

Top search term

fancy hat21K searches a year

Listings sell for $18.26 on average, from $5.72 to $36.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.26 that is $0 to $2K a year per listing.

Average price

$18.26inside the $15 to $100 sweet spot

Price range

$5.72–$36.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #475 within Sun Hats. It carries 1,844 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

2.9%

Average rank

#475in Sun Hats

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,844per listing

Listings tracked

85

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months