Easter Hat

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -91.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-91.8%

Conversion, latest week

0.4%

Market size, estimated

$12Ka year

Peak month

April152.9× the quietest month

Top search term

easter hats for women51K searches a year

Listings sell for $15.62 on average, from $5.66 to $33.82. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $15.62 that is $0 to $2K a year per listing.

Average price

$15.62inside the $15 to $100 sweet spot

Price range

$5.66–$33.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

8.5%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #635 within Sun Hats. It carries 1,982 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

91%

Out of stock, average day

2.0%

Average rank

#635in Sun Hats

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

1,982per listing

Listings tracked

55

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

37 months