Is easter earrings profitable to sell on Amazon United States?

The niche generates $138K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -97.3%. Flapen's verdict: Skip it (44/100).

How competitive is the easter earrings niche?

29 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in easter earrings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.

When does demand for easter earrings peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 55.1× the quietest.

What does it cost to enter the easter earrings niche?

Listings span $3.95–$61.65; the average listing price is $12.49 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.

easter earrings

Skip it

Soft demand (-97.3% this quarter) — this niche doesn't clear our bar today.

Review moat

Great353.18

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Great$3.95–$61.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$12.49

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$138K

$138K/yr · 579K searches

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-97.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, easter earrings is a $138K/yr Amazon United States market (579K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

easter earrings market data

Units sold / yr: 20K–25K; avg 1,250–1,500/product
Revenue / yr: $250K–$312K; units × avg price
Conversion rate: 1.9%
Avg BSR: #7,810
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 0.0%
Avg brand age: 27 months
Avg seller age: 198 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

63%

Top 20: 92%

Top-5 click share

53%

Top 20: 90%

Open market

34%

Todu36%
kate spade new york9%
FIASASO7%
Poxtex5%
PUNKYOUTH5%
GLMOCM3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -97.3% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 55.1×

Open Trend

Top easter earrings search terms

bunny earrings57K/yr -85.2%1.1% conv.
easter earrings225K/yr -99.0%0.5% conv.
rabbit earrings13K/yr -66.1%0.7% conv.
easter earrings for women118K/yr -99.0%0.2% conv.
bunny earrings for women14K/yr -89.6%1.5% conv.
bunny earrings for girls7K/yr -81.8%0.7% conv.
peeps earrings13K/yr -98.0%0.0% conv.
easter bunny earrings9K/yr -97.5%0.0% conv.
easter jewelry35K/yr -99.4%0.0% conv.
easter jewelry for women37K/yr -99.5%0.5% conv.

All search terms

Top easter earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Todu Easter Earrings For Women Cute Bunny Egg Rabbit Drop Colorful Glitter Acrylic Dangle Earrings Holiday Jewelry Gift(Pink Bunny)

Todu$6.024.6★228 rev

Todu Easter Earrings Fun Colorful Flower Animal Bunny Dangle Cute Rabbit Drop Spring Earrings Holiday Jewelry Gift For Women(Rabbit)

Todu$6.584.6★228 rev

kate spade new york Secret Garden Front Back Bunny Studs

kate spade new york$61.654.1★4 rev

Todu Easter Earrings For Women Cute Bunny Egg Rabbit Drop Colorful Glitter Acrylic Dangle Earrings Holiday Jewelry Gift(Blue Bunny)

Todu$5.914.6★228 rev

FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring

FIASASO$9.874.4★4,527 rev

Newest

by launch date

PUNKYOUTH Enchanted Jackalope Hoop Drop Earrings 18G 1mm Piercing Jewelry Polished Rabbit Horn Antler Red CZ Eye Huggie For Women Men Mythical Whimsical Statement Daily Wear Gift Fashion

PUNKYOUTH$29.331 rev

4mo ago

Acrylic Easter Earrings Cute Bunny Drop Colorful Flower Rabbits Dangle Spring Earrings Holiday Jewelry Gift For Women (Flower Rabbits)

Cifudec$3.9546 rev

5mo ago

kate spade new york Secret Garden Front Back Bunny Studs

kate spade new york$61.654 rev

6mo ago

HEVOCY Easter Basket Stuffers Easter Bunny Stud Earrings for Women Dainty Mini 14K Gold Plated Rabbit Earrings Cute Spring Jewelry Gift 6.2x9mm

HEVOCY$7.4720 rev

6mo ago

Cute Easter Earrings for Women Trendy Statement Bunny Dangle Stud Earrings Easter Outfits & Shirt Accessories for Women

Generic$4.2079 rev

1y ago

What buyers say about easter earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Absolutely outstanding daily quality”

Value For Money17%

“Good price”

Size-Overall8%

“Snug”

Comfort-Overall7%

“they are very comfortable”

Shape/Style7%

“I love the fact that there are so many different styles”

Weight Light7%

“they arent too heavy for her little ears”

Color5%

“That are so cute and colorful”

Ease Of Use5%

“Easy to put on and take off”

Gifting Purpose3%

“Perfect little gift”

Advertised Vs Actual Product3%

“They look exactly like the picture”

What buyers complain about

Size-Overall27%

“Doesnt fit in nose”

Quality-Overall9%

“Quality is terrible”

Durability9%

“Break easy”

Allergies7%

“I have the most sensitive ears and many earrings cause itching and pain”

Advertised Vs Actual Product7%

“Bought these because they claim they were hypoallergenic- did not end up being true”

Value For Money5%

“Not worth the money”

Ease Of Use4%

“The pair that features the two connected studs was honestly pretty tricky”

Metal Authenticity4%

“More gold than the picture”

Fastener Quality4%

“Clasp not working”

Strength4%

“kind of flimsy”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product12%

Quality-Overall8%

Metal Authenticity4%

Defective Material/Parts4%

Shape/Style4%

Color3%

Fastener Quality2%

Functionality-Overall1%

Wrong Dimensions1%

Common questions

Is easter earrings profitable to sell on Amazon United States?: The niche generates $138K/yr across 33 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -97.3%. Flapen's verdict: Skip it (44/100).
How competitive is the easter earrings niche?: 29 brands and 33 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in easter earrings?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.7%.
When does demand for easter earrings peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 55.1× the quietest.
What does it cost to enter the easter earrings niche?: Listings span $3.95–$61.65; the average listing price is $12.49 (sweet spot $15–$100). The average incumbent carries 353 reviews — the moat a new listing must climb.