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Easter Dress 2t

Fail

Demand is soft, at -97.6% this quarter, so Easter Dress 2t is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$22K/yr154K searches / yr
90-day growth
-97.6%search demand this quarter
Competition
28%top-5 click share · 22 brands · 22 sellers

Flapen Score

Easter Dress 2t against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Easter Dress 2t is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Easter Dress 2t market on Amazon at a glance

Shoppers on Amazon United States searched for Easter Dress 2t 154K times last year and spent an estimated $22K. The top 5 brands take 61% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -97.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-97.6%
Conversion, latest week
0.9%
Market size, estimated
$22Ka year
Top search term
bunny dress toddler9K searches a year

02 · Price

A sale here is worth $17.01.

Listings sell for $17.01 on average, from $7.15 to $31.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.

Average price
$17.01inside the $15 to $100 sweet spot
Price range
$7.15–$31.24
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #692 within Baby Girls. It carries 1,034 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
98%
Out of stock, average day
3.9%
Average rank
#692in Baby Girls
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,034per listing
Listings tracked
41

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Easter Dress 2t products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

$0$447$893$1K$2K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

22

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

28%

Top 20: 74%

Open market

35%

  • The Children's Place24%
  • Gymboree14%
  • HILEELANG11%
  • Saeaby7%
  • pureborn5%
  • Amazon Essentials4%

Demand

Easter Dress 2t search demand

Weekly searches over the year. Pick a range.

250150Spike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Easter Dress 2t search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bunny dress toddler9K/yr
  • toddler bunny dress6K/yr
  • easter dress 3t26K/yr
  • 2t easter dress24K/yr
  • 3t easter dress27K/yr
  • easter dress 2t27K/yr
  • toddler easter dress 2t8K/yr
  • toddler easter dress 3t7K/yr
  • easter dress toddler 3t4K/yr
  • toddler girl easter dresses flutter sleeve5K/yr

Reviews and returns

What reviews say buyers love and hate about Easter Dress 2t

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Size-Overall”
10%of negative reviews mention “Size-Overall”
4.5%of orders come back
“Should have gotten a bigger size”
A buyer, on “Size-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Easter Dress 2t questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data