Easter Dress 2t
FailDemand is soft, at -97.6% this quarter, so Easter Dress 2t is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $22K/yr154K searches / yr
- 90-day growth
- -97.6%search demand this quarter
- Competition
- 28%top-5 click share · 22 brands · 22 sellers
Flapen Score
Easter Dress 2t against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Easter Dress 2t is stronger. Inside it, weaker.
Market
The Easter Dress 2t market on Amazon at a glance
Shoppers on Amazon United States searched for Easter Dress 2t 154K times last year and spent an estimated $22K. The top 5 brands take 61% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -97.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.
- Searches, last 12 months
- 154K
- Growth, 90 days vs prior 90
- -97.6%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $22Ka year
- Top search term
- bunny dress toddler9K searches a year
02 · Price
A sale here is worth $17.01.
Listings sell for $17.01 on average, from $7.15 to $31.24. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.01 that is $0 to $2K a year per listing.
- Average price
- $17.01inside the $15 to $100 sweet spot
- Price range
- $7.15–$31.24
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #692 within Baby Girls. It carries 1,034 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 98%
- Out of stock, average day
- 3.9%
- Average rank
- #692in Baby Girls
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 1,034per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Easter Dress 2t products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Saeaby Toddler Girl Dress 2T Girl Clothes Green Bunny Summer Dresses 2 Pack Round Neck Sleeveless & Flutter Sleeve Boho Sundress Dress 3T Girl Outfit
- Price
- $16.55
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 6mo ago

The Childrens Place Baby Girls and Toddler Short Sleeve Shirt and Skirtall 2 Piece Outfit Ivory Bunny 3 Years
- Price
- $25.93
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 10mo ago

Gymboree Girls and Toddler Short Sleeve Tiered Dresses Garden Bunny 4 Years
- Price
- $24.53
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 10mo ago

The Childrens Place Baby-Girls and Toddler Skater Dress Short SleeveLight Blue Bunnies 3 Years
- Price
- $11.49
- Rating
- 4.8/5
- Reviews
- 3,087
- Age
- 10mo ago

Toddler Girl Easter Bunny Dress Cute Rabbit Spring Summer Pearl Dress 3-4T
- Price
- $11.46
- Rating
- 4.8/5
- Reviews
- 72
- Age
- 2y ago
Trending
estimated 90-day click momentum
Girls Bunny Dress Toddler Kids Summer Dresses Short Sleeve Rabbit Sundress Cotton Casual Birthday Party Clothes Size 5T
- Price
- $10.31
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 1y ago

The Childrens Place Baby Girls and Toddler Short Sleeve Shirt and Skirtall 2 Piece Outfit Ivory Bunny 3 Years
- Price
- $25.93
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 10mo ago

Amazon Essentials Toddler Girls Short Sleeve Stretchy Cotton Jersey Dress Breathable Pack of 3 Light Grey Heather/Navy/White 2T
- Price
- $24.22
- Rating
- 4.7/5
- Reviews
- 169
- Age
- 1y ago

Saeaby Toddler Girl Dress 2T Girl Clothes Green Bunny Summer Dresses 2 Pack Round Neck Sleeveless & Flutter Sleeve Boho Sundress Dress 3T Girl Outfit
- Price
- $16.55
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 6mo ago

HILEELANG Girls Cotton Flutter Sleeve Dress Yellow Easter Bunny Floral Print Summer Casual Outfit Birthday Party Playdate Dress for Kids 2-12 Years
- Price
- $13.31
- Rating
- 4.7/5
- Reviews
- 1,341
- Age
- 3y ago
Newest
by launch date
Saeaby Toddler Girl Dress 2T Girl Clothes Green Bunny Summer Dresses 2 Pack Round Neck Sleeveless & Flutter Sleeve Boho Sundress Dress 3T Girl Outfit
- Price
- $16.55
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 6mo ago

Yuufuniy Toddler Baby Girl 4th of July Outfit Sleeveless Crew Neck Bow USA Embroidery Dress Little Girls Summer Clothes (Pink Easter 4-5 Years)
- Price
- $15.16
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 7mo ago

Gymboree Girls and Toddler Embroidered Sleeveless Dress 5 Pink Bunnies
- Price
- $25.16
- Rating
- 4.7/5
- Reviews
- 779
- Age
- 8mo ago

pureborn Toddler Girl Viscose from Bamboo Dress Ruffled Sleeve Playwear Twirl Dresses Rabbit 4T
- Price
- $14.97
- Rating
- 5.0/5
- Reviews
- 40
- Age
- 8mo ago

pureborn Toddler Girl Viscose from Bamboo Dress Ruffled Sleeve Playwear Twirl Dresses Rabbit 5T
- Price
- $15.14
- Rating
- 5.0/5
- Reviews
- 40
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
22 falling
Sellers
22
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
28%
Top 20: 74%
Open market
35%
- The Children's Place24%
- Gymboree14%
- HILEELANG11%
- Saeaby7%
- pureborn5%
- Amazon Essentials4%
Demand
Easter Dress 2t search demand
Weekly searches over the year. Pick a range.
Search terms
Top Easter Dress 2t search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bunny dress toddler9K/yr
- toddler bunny dress6K/yr
- easter dress 3t26K/yr
- 2t easter dress24K/yr
- 3t easter dress27K/yr
- easter dress 2t27K/yr
- toddler easter dress 2t8K/yr
- toddler easter dress 3t7K/yr
- easter dress toddler 3t4K/yr
- toddler girl easter dresses flutter sleeve5K/yr
Reviews and returns
What reviews say buyers love and hate about Easter Dress 2t
We read the reviews and the return reasons for every product selling here.
“Should have gotten a bigger size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Easter Dress 2t questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









