Earrings for Mom

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +243.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $41K a year.

Searches, last 12 months

54K

Growth, 90 days vs prior 90

+243.3%

Conversion, latest week

3.6%

Market size, estimated

$41Ka year

Peak month

May11.2× the quietest month

Top search term

mothers day earrings15K searches a year

Listings sell for $21.09 on average, from $5.51 to $61.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $21.09 that is $0 to $2K a year per listing.

Average price

$21.09inside the $15 to $100 sweet spot

Price range

$5.51–$61.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #2,322 within Earrings. It carries 3,344 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

9.2%

Average rank

#2,322in Earrings

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

3,344per listing

Listings tracked

30

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months