Is Earrings profitable to sell on Amazon United States?

Flapen scores Earrings 56 out of 100 on Amazon United States, a Maybe. Shoppers spend $24.9M a year across 30 tracked products. 4 of the 4 products launched in the last year cleared the first-year sales bar. Search demand grew +3.7% in the last 90 days.

How competitive is the Earrings niche on Amazon United States?

20 brands and 24 sellers compete in Earrings on Amazon United States. The top 5 Earrings products take 57% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Earrings?

Earrings buyers on Amazon United States complain most about Size-Overall, Durability, and Quality-Overall. An estimated 2.6% of orders come back.

When does demand for Earrings peak?

Search demand for Earrings on Amazon United States peaks in Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Earrings niche?

Earrings sells for $13.68 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $9.10 to $50.04. The average product has 7,114 reviews, the count a new listing must catch up to.

Earrings

Maybe

Shoppers spend an estimated $24.9M a year here. But the average product has 7,114 reviews to catch up to, so Earrings is a Maybe.

Flapen Score: 56
56 / 100Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size: $24.9M/yr79.1M searches / yr
90-day growth: +3.7%search demand this quarter
Competition: 57%top-5 click share · 20 brands · 24 sellers

Flapen Score

Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Earrings is stronger. Inside it, weaker.

56Maybe

This niche Category average

See the method

Market

The Earrings market on Amazon at a glance

Shoppers on Amazon United States searched for Earrings 79.1M times last year and spent an estimated $24.9M. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 79.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24.9M a year.

Searches, last 12 months: 79.1M
Growth, 90 days vs prior 90: +3.7%
Conversion, latest week: 2.3%
Market size, estimated: $24.9Ma year
Peak month: December2.0× the quietest month
Top search term: earrings13.2M searches a year

02 · Price

A sale here is worth $13.68.

Listings sell for $13.68 on average, from $9.10 to $50.04. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 15,000 to 20,000 of them. At $13.68 that is $205K to $274K a year per listing.

Average price: $13.68under the $15 to $100 sweet spot
Price range: $9.10–$50.04
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 1,000,000 or moreAmazon's top range
Units per listing a year: 15,000–20,000
Revenue per listing a year: $205K–$274K
Returns: 2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Earrings. It carries 7,114 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #34in Earrings
Average rating: 4.38 starsAmazon United States average 4.42 stars
Average reviews: 7,114per listing
Listings tracked: 30

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 38 months

Products

Top Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

57%

Top 20: 90%

Open market

26%

Brand 123%
Brand 213%
Brand 312%
Brand 411%
Brand 59%
Brand 67%

Demand

Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

earrings13.2M/yr +8.8%0.4% conv.
jewelry12.3M/yr +10.0%0.1% conv.
gold earrings6.7M/yr +5.1%0.7% conv.
earrings for women8.0M/yr -4.7%0.3% conv.
gold jewelry3.2M/yr +31.5%0.3% conv.
silver earrings3.7M/yr -1.0%0.4% conv.
gold earrings for women4.0M/yr -9.7%0.7% conv.
womens jewelry3.7M/yr -9.2%0.1% conv.
sterling silver earrings3.0M/yr -4.1%0.5% conv.
flat back earrings2.4M/yr -1.2%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Earrings

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”

20%of negative reviews mention “Size-Overall”

2.6%of orders come back

“Extremely small”

A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Clothing, Shoes & Jewelry niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Squirrel Repellent

$2.3M/yr+140.5%

Tomato Cage

$4.4M/yr+261.3%

Mole Repellent for Lawns

$3.6M/yr+155.2%

America 250 Flag

$2.3M/yr+389.5%

Jet Nozzle High Pressure Hose Nozzle

$1.5M/yr+628.3%

FAQ

Common Earrings questions

Answered from the same tracked data.

Categories