Ear Muffs

Shoppers searched for this 5.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -88.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.8M a year.

Searches, last 12 months

5.9M

Growth, 90 days vs prior 90

-88.2%

Conversion, latest week

3.0%

Market size, estimated

$3.8Ma year

Peak month

December43.2× the quietest month

Top search term

ear muffs1.7M searches a year

Listings sell for $21.43 on average, from $5.47 to $94.89. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 4,000 to 5,000 of them. At $21.43 that is $86K to $107K a year per listing.

Average price

$21.43inside the $15 to $100 sweet spot

Price range

$5.47–$94.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

4,000–5,000

Revenue per listing a year

$86K–$107K

Returns

4.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #716 within Earmuffs. It carries 16,349 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

8.0%

Average rank

#716in Earmuffs

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

16,349per listing

Listings tracked

45

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

50 months