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E Necklace

Fail

Shoppers spend an estimated $44K a year here, so E Necklace is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$44K/yr69K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
59%top-5 click share · 23 brands · 35 sellers

Flapen Score

E Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, E Necklace is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for E Necklace 69K times last year and spent an estimated $44K. The top 5 brands take 68% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
69K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
3.6%
Market size, estimated
$44Ka year
Peak month
December3.6× the quietest month
Top search term
gold c necklace13K searches a year

02 · Price

A sale here is worth $17.65.

Listings sell for $17.65 on average, from $6.98 to $53.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.65 that is $0 to $2K a year per listing.

Average price
$17.65inside the $15 to $100 sweet spot
Price range
$6.98–$53.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #425 within Pendant Necklaces. It carries 4,400 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#425in Pendant Necklaces
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,400per listing
Listings tracked
30

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top E Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

35

Top-5 brand share

68%

Top 20: 97%

Top-5 click share

59%

Top 20: 91%

Open market

29%

  • Brand 119%
  • Brand 215%
  • Brand 315%
  • Brand 415%
  • Brand 54%
  • Brand 63%

Demand

E Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top E Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gold c necklace13K/yr
  • c necklace for women8K/yr
  • necklace c6K/yr
  • c pendant necklace7K/yr
  • c gold necklace4K/yr
  • c necklace for girls8K/yr
  • c jewelry4K/yr
  • gold c necklaces for women5K/yr
  • letter c necklace gold5K/yr
  • necklace with a c4K/yr

Reviews and returns

What reviews say buyers love and hate about E Necklace

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
36%of negative reviews mention “Durability”
2.5%of orders come back
“Broke within a day of wearing it”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common E Necklace questions

Answered from the same tracked data.