Durango Boots Women

Shoppers searched for this 652K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months

652K

Growth, 90 days vs prior 90

-13.9%

Conversion, latest week

0.1%

Market size, estimated

$91Ka year

Peak month

December1.9× the quietest month

Top search term

justin boots women158K searches a year

Listings sell for $116.95 on average, from $31.31 to $273.06. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $116.95 that is $0 to $12K a year per listing.

Average price

$116.95above the $15 to $100 sweet spot

Price range

$31.31–$273.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$12K

Returns

14.9%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #930 within Boots. It carries 646 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

94%

Out of stock, average day

3.4%

Average rank

#930in Boots

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

646per listing

Listings tracked

267

27 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months