Durag

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.5M a year.

Searches, last 12 months

2.4M

Growth, 90 days vs prior 90

+6.4%

Conversion, latest week

4.7%

Market size, estimated

$1.5Ma year

Peak month

December1.2× the quietest month

Top search term

durags for men758K searches a year

Listings sell for $13.33 on average, from $4.29 to $20.75. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At $13.33 that is $80K to $107K a year per listing.

Average price

$13.33under the $15 to $100 sweet spot

Price range

$4.29–$20.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

$80K–$107K

Returns

1.2%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #271 within Skullies & Beanies. It carries 1,446 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#271in Skullies & Beanies

Average rating

4.36 starsAmazon United States average 4.42 stars

Average reviews

1,446per listing

Listings tracked

13

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months