- Flapen Score
- 45 / 100Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median45
- Market size
- $54K/yr415K searches / yr
- 90-day growth
- -9.3%search demand this quarter
- Competition
- 28%top-5 click share · 23 brands · 29 sellers
Flapen Score
Dupatta against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dupatta is stronger. Inside it, weaker.
Market
The Dupatta market on Amazon at a glance
Shoppers on Amazon United States searched for Dupatta 415K times last year and spent an estimated $54K. The top 5 brands take 76% of clicks. Demand peaks in Sep–Oct. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 415K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.
- Searches, last 12 months
- 415K
- Growth, 90 days vs prior 90
- -9.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $54Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- dupatta123K searches a year
02 · Price
A sale here is worth $18.04.
Listings sell for $18.04 on average, from $9.11 to $61.92. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.04 that is $0 to $2K a year per listing.
- Average price
- $18.04inside the $15 to $100 sweet spot
- Price range
- $9.11–$61.92
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 14.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #1,220 within Scarves & Wraps. It carries 486 reviews at 4.06 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 98%
- Out of stock, average day
- 2.9%
- Average rank
- #1,220in Scarves & Wraps
- Average rating
- 4.06 starsAmazon United States average 4.42 stars
- Average reviews
- 486per listing
- Listings tracked
- 84
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Dupatta products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta Beige Free Size
- Price
- $15.29
- Rating
- 4.1/5
- Reviews
- 2,222
- Age
- 5y ago

HARI MADHAV DESIGN Womens Nylon Net Embroidered Dupatta (White Free Size) (White Free Size)
- Price
- $15.41
- Rating
- 4.1/5
- Reviews
- 2,222
- Age
- 2y ago

Womens Heavy White Colour Net Embroidered Fancy phulkari work Dupatta for women
- Price
- $19.48
- Rating
- 4.2/5
- Reviews
- 72
- Age
- 4y ago

Chandrakala Chiffon Dupatta for Women Embroidered Sheer Wrap for Wedding Party & Evening Dress Shawl Scarf Chunni Gold (D285BEI)
- Price
- $18.65
- Rating
- 4.1/5
- Reviews
- 49
- Age
- 2y ago

Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
- Price
- $10.92
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 8mo ago
Trending
estimated 90-day click momentum
themilestocks TMS Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Magenta) 87 Inches X 44 Inches || 220 cm X 112cm
- Price
- $16.02
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 4y ago

Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
- Price
- $10.92
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 8mo ago

themilestocks Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Teal Blue
- Price
- $15.75
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 1y ago

themilestocks Womans Embroidered Chiffon Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding (Mustard Yellow)
- Price
- $16.18
- Rating
- 4.0/5
- Reviews
- 852
- Age
- 7y ago

Weavers Villa Womens Indian Handicraft Ethnic Dupatta Heavy Phulkari Embroidery Dupatta Chunni / Stole / Scarf (Multi-5 2.25 Meters)
- Price
- $23.91
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Newest
by launch date
Rbenxia Women Sequin Bandana Summer Mesh Scarf Glitters Sheer Beach Shawl Wrap Sparkling Metallic Evening Dress Shawls Wraps (Gold One Size)
- Price
- $10.92
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 8mo ago

Chandrakala Net Dupatta for Women Elegant Sheer Floral Wrap for Ethnic Wear Wedding Party & Festive Styling Gold White (D280GOL)
- Price
- $18.92
- Rating
- 3.7/5
- Reviews
- 74
- Age
- 1y ago

themilestocks Womans Embellished Net Dupatta Scarf Shawl Wrap Soft Indian Bridal Wedding - Teal Blue
- Price
- $15.75
- Rating
- 4.1/5
- Reviews
- 224
- Age
- 1y ago

Naveera Gold Embroidered Tissue Organza Banarasi Dupatta for women Shawl Scarf Wrap Chunni (Beige Free Size)
- Price
- $19.32
- Rating
- 3.8/5
- Reviews
- 5
- Age
- 1y ago

Weavers Villa Womens Indian Handicraft Ethnic Dupatta Heavy Phulkari Embroidery Dupatta Chunni / Stole / Scarf (Multi-5 2.25 Meters)
- Price
- $23.91
- Rating
- 3.8/5
- Reviews
- 10
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.
Brands
23 falling
Sellers
29
Est. top-5 brand share
76%
Top 20: 99%
Est. top-5 click share
28%
Top 20: 57%
Open market
19%
- themilestocks27%
- Chandrakala21%
- HARI MADHAV DESIGN15%
- DUPATTA BAZAAR7%
- Generic6%
- Weavers Villa6%
Demand
Dupatta search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 3.6×
Search terms
Top Dupatta search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dupatta123K/yr
- dupatta for women50K/yr
- dupatta for women indian style57K/yr
- gold dupatta21K/yr
- green dupatta15K/yr
- phulkari dupatta13K/yr
- indian dupatta for women18K/yr
- indian dupatta13K/yr
- silver dupatta11K/yr
- cotton dupatta7K/yr
Reviews and returns
What reviews say buyers love and hate about Dupatta
We read the reviews and the return reasons for every product selling here.
“Cheap But Fine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dupatta questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









