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Duo Costumes for Best Friends

Fail

Buyers convert on only 0.1% of searches, so Duo Costumes for Best Friends is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$12K/yr547K searches / yr
90-day growth
+13.2%search demand this quarter
Competition
41%top-5 click share · 41 brands · 55 sellers

Flapen Score

Duo Costumes for Best Friends against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Duo Costumes for Best Friends is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duo Costumes for Best Friends market on Amazon at a glance

Shoppers on Amazon United States searched for Duo Costumes for Best Friends 547K times last year and spent an estimated $12K. The top 5 brands take 47% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
547K
Growth, 90 days vs prior 90
+13.2%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Peak month
October106.5× the quietest month
Top search term
duo costumes138K searches a year

02 · Price

A sale here is worth $32.06.

Listings sell for $32.06 on average, from $8.76 to $96.96. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $32.06 that is $0 to $3K a year per listing.

Average price
$32.06inside the $15 to $100 sweet spot
Price range
$8.76–$96.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 21.7% of listings are out of stock. The average listing ranks #3,195 within Accessory Sets. It carries 419 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
21.7%
Average rank
#3,195in Accessory Sets
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
419per listing
Listings tracked
51

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Duo Costumes for Best Friends products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

41 rising

Sellers

55

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

41%

Top 20: 74%

Open market

49%

  • Brand 118%
  • Brand 210%
  • Brand 38%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Duo Costumes for Best Friends search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 106.5×

Search terms

Top Duo Costumes for Best Friends search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duo costumes138K/yr
  • dynamic duo costumes22K/yr
  • twin costumes for adults20K/yr
  • duo halloween costumes61K/yr
  • duo costume24K/yr
  • matching costumes for best friends15K/yr
  • best friend halloween costumes27K/yr
  • halloween costumes duo16K/yr
  • halloween duo costumes10K/yr
  • duo halloween costumes for best friends27K/yr

Reviews and returns

What reviews say buyers love and hate about Duo Costumes for Best Friends

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Size-Overall”
9.3%of orders come back
“Too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Duo Costumes for Best Friends questions

Answered from the same tracked data.