dumbo
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$26.00avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Great$5.76–$116.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,826.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Market size
Bad$33K$33K/yr · 196K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dumbo is a $33K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
dumbo market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $65K–$78K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #9,666
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 74%
- Out of stock
- 7.2%
- Avg brand age
- 42 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
25 falling
Sellers
151
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
42%
Top 20: 80%
Open market
35%
- Loungefly15%
- Disney14%
- Bioworld12%
- Ty9%
- Disney Store7%
- COSUSKET7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.5×
Top dumbo search terms
- dumbo167K/yr
- disney dumbo9K/yr
- dumbo toys8K/yr
- dumbo keychain6K/yr
- dumbo toy5K/yr
Top dumbo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Loungefly Disney Dumbo Star of the Show Mini Backpack
Loungefly$65.474.9★325 rev
Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small
Bioworld$21.570.0★0 rev
Ty Beanie Baby - Dumbo The Elephant - 6
Ty$12.234.8★1,300 rev
Disney Store Official Dumbo Medium Soft Toy for Kids Cuddly Character with Fuzzy Texture and Embroidered Details Floppy Oversized Ears Disney Plushy Suitable for All Ages
Disney Store$27.454.9★10,706 rev
COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume
COSUSKET$26.714.7★8,971 rev
Newest
by launch date
Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope
Lovepop$14.971,043 rev
Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small
Bioworld$21.570 rev
Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large
Bioworld$24.980 rev
Disney Store Official My First Dumbo 2026 Plush - Stuffed Animals for Babies with Embroidered Features & Detailed Sculpting - Super Soft & Huggable Design - Cute Plushies for Baby - 11 Inches
Disney Store$24.958 rev
MINISO Disney Dumbo Plush 14 Cherry Season Series Elephant Stuffed Animal Lying Pose Dolls Dumbo Toy Ultra-Soft Rebound Hugging Pillow for Home Decor Birthday Gifts (Blue)
MINISO$28.437 rev
Trending
90-day click momentumDisneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Small
Bioworld$21.570.0★
Lovepop Disneys Dumbo Love You a Ton Pop Up Card - 3D Disney Dumbo Greeting Card for New Mom Mom Mama Friend (New Baby Baby Shower Mothers Day Birthday) 5x7 with Envelope
Lovepop$14.974.8★
Disneys Dumbo Classic Title Art Womens Heather Gray Lounge Shorts-Large
Bioworld$24.980.0★
Disney Classics Baby Boys Graphic 5-Pack Short Sleeve Creepers with Snap Closure Blue Red 3-6 Months
Disney$29.354.8★
COSUSKET Fitted Unisex Adult Dumbo Onesie Pajamas Halloween Flannel Womens Cosplay Animal One Piece Costume
COSUSKET$27.434.7★
What buyers say about dumbo
What buyers praise and complain about, mined from review topics.What buyers love
“Soft and cuddly”
“Beautifully made”
“Fits”
“Gift”
“comfortable”
“Product was exactly as described”
“Amazing build”
“She added it to her collection”
“very light weight”
“was surprised at the lower price”
What buyers complain about
“larger than expected”
“Grayish Eeyore, less blue”
“did lose color after about a week or two on my keychain”
“Item wasn't new”
“even the hand strap was sewn on crooked”
“Heavier than I thought it would be”
“The straps dont stretch enough its clearly just for toddlers”
“This was overpriced and came late”
“I tried cancelling this twice as I initially bought it as a gift for someone else”
“The light blinks a bit fast”
Top return reasons
Common questions
- Is dumbo profitable to sell on Amazon United States?
- The niche generates $33K/yr across 43 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -7.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the dumbo niche?
- 25 brands and 151 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in dumbo?
- Top complaints mined from reviews: Size-Overall, Color, Durability. The return rate is 1.7%.
- When does demand for dumbo peak?
- Demand peaks in Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the dumbo niche?
- Listings span $5.76–$116.38; the average listing price is $26.00 (sweet spot $15–$100). The average incumbent carries 1,827 reviews — the moat a new listing must climb.