Dumbo

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

196K

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

0.7%

Market size, estimated

$33Ka year

Peak month

December2.5× the quietest month

Top search term

dumbo167K searches a year

Listings sell for $26.00 on average, from $5.76 to $116.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $26.00 that is $0 to $3K a year per listing.

Average price

$26.00inside the $15 to $100 sweet spot

Price range

$5.76–$116.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.7%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #9,666 within Backpacks. It carries 1,827 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

86%

Out of stock, average day

7.2%

Average rank

#9,666in Backpacks

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

1,827per listing

Listings tracked

43

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months