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Duck Umbrella

Fail

The top 5 brands take 100% of clicks, so Duck Umbrella is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$44K/yr136K searches / yr
90-day growth
+19.3%search demand this quarter
Competition
79%top-5 click share · 5 brands · 7 sellers

Flapen Score

Duck Umbrella against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Duck Umbrella is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Umbrella market on Amazon at a glance

Shoppers on Amazon United States searched for Duck Umbrella 136K times last year and spent an estimated $44K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +19.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
+19.3%
Conversion, latest week
1.4%
Market size, estimated
$44Ka year
Peak month
December2.3× the quietest month
Top search term
duck umbrella57K searches a year

02 · Price

A sale here is worth $22.78.

Listings sell for $22.78 on average, from $16.20 to $35.74. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 250 to 500 of them. At $22.78 that is $6K to $11K a year per listing.

Average price
$22.78inside the $15 to $100 sweet spot
Price range
$16.20–$35.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
250–500
Revenue per listing a year
$6K–$11K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #259 within Umbrellas. It carries 94 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#259in Umbrellas
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
13

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Duck Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 215%
  • Brand 314%
  • Brand 47%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Duck Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Duck Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck umbrella57K/yr
  • original duckhead umbrella14K/yr
  • duck handle umbrella11K/yr
  • duck umbrella adult11K/yr
  • duckhead umbrellas8K/yr
  • duck head umbrella10K/yr
  • duckhead umbrella10K/yr
  • goose umbrella4K/yr
  • umbrella duck5K/yr
  • duck umbrella for kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Umbrella

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Handle Quality”
23%of negative reviews mention “Strength”
2.9%of orders come back
“the pole feels flimsy”
A buyer, on “Strength”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Duck Umbrella questions

Answered from the same tracked data.