Duck Hunting Jacket

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

-17.8%

Conversion, latest week

0.3%

Market size, estimated

$23Ka year

Peak month

November8.4× the quietest month

Top search term

camo rain jacket41K searches a year

Listings sell for $61.43 on average, from $17.28 to $212.60. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $61.43 that is $0 to $6K a year per listing.

Average price

$61.43inside the $15 to $100 sweet spot

Price range

$17.28–$212.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

250–500

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

6.8%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #3,364 within Jackets & Coats. It carries 2,231 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

96%

Out of stock, average day

14.9%

Average rank

#3,364in Jackets & Coats

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,231per listing

Listings tracked

103

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

52 months