Dresses

Shoppers searched for this 239.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.5M a year.

Searches, last 12 months

239.7M

Growth, 90 days vs prior 90

+16.3%

Conversion, latest week

0.1%

Market size, estimated

$10.5Ma year

Peak month

June2.6× the quietest month

Top search term

dresses for women28.0M searches a year

Listings sell for $36.38 on average, from $8.21 to $888.55. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 500 to 750 of them. At $36.38 that is $18K to $27K a year per listing.

Average price

$36.38inside the $15 to $100 sweet spot

Price range

$8.21–$888.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

300K–400K

Units per listing a year

500–750

Revenue per listing a year

$18K–$27K

Returns

17.2%of orders · Amazon United States median 2.1%

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #2,507 within Dresses. It carries 1,924 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#2,507in Dresses

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,924per listing

Listings tracked

372

168 products launched here in the last 12 months. 149 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

168

Successful launches

149Amazon's first-year sales bar

Average brand age

32 months