Is drawstring backpack profitable to sell on Amazon United States?

The niche generates $1.6M/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.9%. Flapen's verdict: Launch it (57/100).

How competitive is the drawstring backpack niche?

17 brands and 52 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in drawstring backpack?

Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 2.5%.

When does demand for drawstring backpack peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the drawstring backpack niche?

Listings span $6.47–$32.00; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 8,337 reviews — the moat a new listing must climb.

drawstring backpack

Launch it

A $1.6M/yr market growing +38.9% this quarter with returns at 2.5% — clears our launch bar.

Market size

Great$1.6M

$1.6M/yr · 3.2M searches

Price range

Good$6.47–$32.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.94

avg listing price — sweet spot $15–$100

Growth

Good+38.9%

90-day search growth — must beat 0% to launch

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,336.66

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, drawstring backpack is a $1.6M/yr Amazon United States market (3.2M searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Launch it — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

drawstring backpack market data

Units sold / yr: 125K–150K; avg 3,000–4,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 3.5%
Avg BSR: #31
Page quality: 0%
Prime: 100%
Sponsored: 72%
Out of stock: 0.0%
Avg brand age: 40 months
Avg seller age: 134 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

52%

Top 20: 89%

Open market

26%

adidas31%
HOLYLUCK20%
JELUTAR7%
WANDF6%
Grneric5%
Under Armour5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +38.9% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top drawstring backpack search terms

drawstring backpack1.0M/yr +56.0%3.2% conv.
drawstring bags445K/yr +11.0%1.8% conv.
drawstring bag313K/yr +32.6%2.4% conv.
adidas bag202K/yr +16.7%0.3% conv.
draw string back bag178K/yr +10.8%3.6% conv.
string bag139K/yr +35.6%3.6% conv.
string backpack105K/yr +57.6%3.8% conv.
cinch bag101K/yr +58.4%2.9% conv.
drawstring bags bulk83K/yr +62.4%0.8% conv.
small drawstring bags95K/yr +10.5%0.2% conv.

All search terms

Top drawstring backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HOLYLUCK Drawstring Backpack Bag Sport Gym Sackpack - black

HOLYLUCK$9.354.7★15,253 rev

adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/2 OSFA

adidas$13.984.8★32,112 rev

adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Jersey Onix Grey/Black/White/2 OSFA

adidas$14.004.8★32,112 rev

JELUTAR Drawstring Backpack Gym Bag with Shoes Compartment for Soccer Basketball Swim Water-Resistant String Backpack Beach Cinch for Women Men

JELUTAR$12.764.5★851 rev

adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Black/3 OSFA

adidas$14.214.8★32,112 rev

Newest

by launch date

YEVOPOU Sports Drawstring Backpack with Shoes Compartment String Gym Bag with Wet Proof Pocket for Basketball Soccer Swim Black Sport Bag for Men and Women

YEVOPOU$10.30109 rev

6mo ago

adidas Alliance Sackpack Drawstring Backpack for Sports Small Gym Bag Tropic Bloom/Clear Pink/3 OSFA

adidas$15.5532,112 rev

7mo ago

Amazon Basics Drawstring Lightweight Gym Bag Soccer Backpack with Zipper Pouch Mesh Side Pockets for Water Bottle Large Pink

Amazon Basics$11.58225 rev

10mo ago

TILYMOL Drawstring Backpack Gym Bag - String Gym Bag for Men & Women Lightweight Cinch Sports Sackpack for Beach Travel Yoga Swimming Black

TILYMOL$6.87370 rev

10mo ago

HOHOM Mesh Swim Bag Beach Drawstring Backpack Waterproof Gym Bags for Women and Men Large Pool Bag Swimming Gear for Swimmers

HOHOM$9.42541 rev

1y ago

What buyers say about drawstring backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Great quality, arrived quickly”

Value For Money11%

“Good deal”

Size-Overall10%

“The truth is that I love the size”

Durability7%

“Durable and comfortable”

Pockets/Compartments7%

“Pockets are of good size and useful”

Exercise/Sports Suitability6%

“Great for sporting equipment”

Advertised Vs Actual Product5%

“As advertised”

Material Quality4%

“Sturdy material”

Weight Light4%

“the bag is impressively lightweight”

Storage Capacity3%

“Lots of room”

What buyers complain about

Strap/String Quality15%

“Uncomfortable straps”

Size-Overall10%

“A bit larger than I expected”

Quality-Overall10%

“Backpack is not good Quality”

Durability9%

“Broke quickly”

Zipper Quality4%

“the zipper part seems like its going to break easily”

Material Quality3%

“Very cheap material”

Smell3%

“the bag arrived with a slight odor”

Pockets/Compartments3%

“The pocket to put stuff is only about half the size of the bacpack”

Thickness2%

“the material is thicker”

Stitch/Finish/Polish2%

“it didn't get finished being sewn”

Top return reasons

Size-Overall51%

Material Quality7%

Strap/String Quality7%

Advertised Vs Actual Product4%

Value For Money4%

Quality-Overall4%

Color2%

Zipper Quality2%

Shape/Style2%

Thin2%

Common questions

Is drawstring backpack profitable to sell on Amazon United States?: The niche generates $1.6M/yr across 29 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.9%. Flapen's verdict: Launch it (57/100).
How competitive is the drawstring backpack niche?: 17 brands and 52 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in drawstring backpack?: Top complaints mined from reviews: Strap/String Quality, Size-Overall, Quality-Overall. The return rate is 2.5%.
When does demand for drawstring backpack peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the drawstring backpack niche?: Listings span $6.47–$32.00; the average listing price is $13.94 (sweet spot $15–$100). The average incumbent carries 8,337 reviews — the moat a new listing must climb.