drake
Worth a lookShows a thin review moat (38 avg reviews), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Review moat
Incredible38.09avg incumbent reviews — the moat a new listing must climb
Growth
Great+84.7%90-day search growth — must beat 0% to launch
Avg price
Great$78.97avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$14.80–$216.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$183K$183K/yr · 826K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, drake is a $183K/yr Amazon United States market (826K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
drake market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $158K–$197K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #60,417
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 9%
- Out of stock
- 7.7%
- Avg brand age
- 35 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Drake47%
- DRAKE43%
- Tenacious Tops7%
- Drake Waterfowl3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +84.7% search growth over the last 90 days.Peak months: Aug, Oct, Dec · busiest ÷ quietest = 3.4×
Top drake search terms
- drake676K/yr
- drake merch138K/yr
- drake merchandise11K/yr
Top drake products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Official Someone in Houston Loves Me T-Shirt
DRAKE$48.204.7★128 rev
Official Certified Lover Boy Bonnet
Drake$20.454.8★71 rev
Official Anita Max Wynn Trucker Hat
DRAKE$39.584.4★96 rev
Official For All The Dogs Hoodie
Drake$216.964.4★15 rev
Navy New England Drake Drake Maye Maye Logo Hooded Sweatshirt Adult Medium
Tenacious Tops$40.291.0★1 rev
Newest
by launch date
Official Some Sexy Songs 4 U Hot Moms Vixen Hoodie Large
Drake$198.917 rev
Official Certified Lover Boy Bracelet
Drake$25.855 rev
Official Honestly Nevermind Hoodie XX-Large
Drake$109.546 rev
Official Some Sexy Songs 4 U Hot Moms Vixen Hoodie Small
Drake$199.537 rev
Navy New England Drake Drake Maye Maye Logo Hooded Sweatshirt Adult Medium
Tenacious Tops$40.291 rev
Trending
90-day click momentumOfficial Honestly Nevermind Hoodie XX-Large
Drake$109.545.0★
Official Scorpion Hoodie
Drake$111.795.0★
Official Marvins Room T-Shirt
Drake$44.363.6★
Navy New England Drake Drake Maye Maye Logo Hooded Sweatshirt Adult Medium
Tenacious Tops$40.291.0★
Drake DS2225-PPL-2 Hunter Creek Check Plaid Shirt S/S Peach Pearl Medium
Drake Waterfowl$51.440.0★
What buyers say about drake
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality hat really happy with it”
“fits great”
“Large and comfortable”
“Funny gift”
“adjustable”
“Hoodie came as advertised”
“Certified Lover Girl”
“100% worth it”
“Easy to remove and breathable”
“the puff print is amazing”
What buyers complain about
“the patch isnt as vibrant as I saw in the post when I bought it”
“it stretched out”
“Not worth unless you got a small head”
“this hat is not the best”
“No pocket,”
“Only problem was that the logo was stitched off center”
“this one is $40 haha even though this is legit not really the material tbh”
Top return reasons
Common questions
- Is drake profitable to sell on Amazon United States?
- The niche generates $183K/yr across 23 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is +84.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the drake niche?
- 4 brands and 4 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in drake?
- Top complaints mined from reviews: Color, Stretchability/Expandability/Elasticity, Size-Overall. The return rate is 2.9%.
- When does demand for drake peak?
- Demand peaks in Aug–Oct–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the drake niche?
- Listings span $14.80–$216.96; the average listing price is $78.97 (sweet spot $15–$100). The average incumbent carries 38 reviews — the moat a new listing must climb.