Drake
MaybeThe average product has only 38 reviews. But the top 5 brands take 100% of clicks, so Drake is a Maybe.
- Flapen Score
- 51 / 100Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 4551
- Market size
- $183K/yr826K searches / yr
- 90-day growth
- +84.7%search demand this quarter
- Competition
- 55%top-5 click share · 4 brands · 4 sellers
Flapen Score
Drake against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Drake is stronger. Inside it, weaker.
Market
The Drake market on Amazon at a glance
Shoppers on Amazon United States searched for Drake 826K times last year and spent an estimated $183K. All 4 brands take every click. Demand peaks in Aug–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 0.3% of those searches ended in a purchase.
Shoppers searched for this 826K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.
- Searches, last 12 months
- 826K
- Growth, 90 days vs prior 90
- +84.7%
- Conversion, latest week
- 0.3%
- Market size, estimated
- $183Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- drake676K searches a year
02 · Price
A sale here is worth $78.97.
Listings sell for $78.97 on average, from $14.80 to $216.96. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $78.97 that is $0 to $8K a year per listing.
- Average price
- $78.97inside the $15 to $100 sweet spot
- Price range
- $14.80–$216.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$8K
- Returns
- 2.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
9% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #60,417 within Hoodies. It carries 38 reviews at 4.23 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 9%
- Prime listings
- 91%
- Out of stock, average day
- 7.7%
- Average rank
- #60,417in Hoodies
- Average rating
- 4.23 starsAmazon United States average 4.42 stars
- Average reviews
- 38per listing
- Listings tracked
- 23
04 · Newcomers
8 of last year's 22 launches cleared the first-year sales bar.
22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 22
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Drake products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
0%
- Brand 147%
- Brand 243%
- Brand 37%
- Brand 43%
Demand
Drake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Drake search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- drake676K/yr
- drake merch138K/yr
- drake merchandise11K/yr
Reviews and returns
What reviews say buyers love and hate about Drake
We read the reviews and the return reasons for every product selling here.
“the patch isnt as vibrant as I saw in the post when I bought it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drake questions
Answered from the same tracked data.









