Is dragonfly necklace profitable to sell on Amazon United States?

The niche generates $76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Worth a look (54/100).

How competitive is the dragonfly necklace niche?

20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in dragonfly necklace?

Top complaints mined from reviews: Fastener Quality, Chain/Key Quality, Durability. The return rate is 1.8%.

When does demand for dragonfly necklace peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the dragonfly necklace niche?

Listings span $7.11–$48.73; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.

dragonfly necklace

Worth a look

Shows a thin review moat (355 avg reviews), but a small market ($76K/yr) keeps it on the watch list.

Review moat

Great355.19

avg incumbent reviews — the moat a new listing must climb

Price range

Great$7.11–$48.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$16.76

avg listing price — sweet spot $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Growth

Good+29.9%

90-day search growth — must beat 0% to launch

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad$76K

$76K/yr · 283K searches

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, dragonfly necklace is a $76K/yr Amazon United States market (283K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

dragonfly necklace market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $67K–$84K; units × avg price
Conversion rate: 1.6%
Avg BSR: #4,208
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 2.3%
Avg brand age: 38 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

53%

Top 20: 90%

Open market

37%

WPPHXY30%
GUOKE10%
Baydurcan8%
Hapour6%
Bjesinmo5%
Sureio4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top dragonfly necklace search terms

dragonfly necklace106K/yr +23.3%0.8% conv.
dragonfly jewelry48K/yr +41.1%0.2% conv.
dragonfly jewelry for women23K/yr +24.3%0.2% conv.
dragonfly necklaces for women21K/yr +37.4%0.9% conv.
dragon fly necklace14K/yr +24.2%0.9% conv.
dragonfly pendant14K/yr +20.6%0.4% conv.
dragon fly necklace women12K/yr +32.0%0.7% conv.
dragon fly jewelry women10K/yr +52.8%0.8% conv.
gold dragonfly necklace9K/yr +33.1%1.0% conv.
sterling silver dragonfly necklace9K/yr +19.4%0.7% conv.

All search terms

Top dragonfly necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WPPHXY 925 Sterling Silver Pendant Necklace Delicate Dragonfly Pendant Necklace Handmade Charms Necklace for Women Jewelry Gift

WPPHXY$10.884.2★28 rev

GUOKE Dragonfly Necklaces for Women - 14K Gold Plated Gold Dragonfly Necklace Simple Dainty Jewelry for Women

GUOKE$13.164.6★773 rev

Baydurcan Dragonfly Necklace for Women Inspirational Gift Stainless Steel Adjustable Daily Wear

Baydurcan$10.064.6★243 rev

Sureio 6 Pieces Bohemian Dragonfly Necklace Bulk Bohemian Jewelry for Women Pendant Colorful Butterfly Necklace Vintage Multilayer Ethnic (Dragonfly)

Sureio$9.954.6★818 rev

Lauren-Spencer Colorful Dragonfly Pendant Necklace Stainless Steel Gold Plated Necklace for Women Nature Inspired Fashion Accessory Gift (Style A)

Lauren-Spencer$18.094.4★4 rev

Newest

by launch date

Bjesinmo Boho Pendant Necklace for Women Chunky Vintage Long Necklace with Dragonfly Charm Bohemian Funky Statement Jewelry

Bjesinmo$8.691 rev

7mo ago

Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings

Hapour$12.64142 rev

8mo ago

Lauren-Spencer Colorful Dragonfly Pendant Necklace Stainless Steel Gold Plated Necklace for Women Nature Inspired Fashion Accessory Gift (Style A)

Lauren-Spencer$18.094 rev

10mo ago

Hapour 925 Sterling Silver Dangle Drop Earrings Dangle Hoop Earrings for Women Cubic Zirconia Bow Butterfly Dragonfly Lightweight Dainty Earrings

Hapour$12.51142 rev

11mo ago

Baydurcan Dragonfly Necklace for Women Inspirational Gift Stainless Steel Adjustable Daily Wear

Baydurcan$10.06243 rev

1y ago

What buyers say about dragonfly necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“the great craftsmanship that was clearly used to make these”

Color13%

“So pretty”

Gifting Purpose12%

“Great Birthday Present”

Value For Money10%

“Overall, a lovely and affordable jewelry set”

Size-Overall7%

“The size is perfect”

Brightness/Shine/Glow6%

“Big size and very shiny to brighten any outfit”

Design-Overall5%

“Pretty Design and Nice Value for a Set”

Advertised Vs Actual Product5%

“Just as described”

Chain/Key Quality4%

“The chain's clasp is the best; it's easy to put on and take off”

Metal Authenticity4%

“Although gold plated, its still holding color and shine”

What buyers complain about

Fastener Quality25%

“One of the clasps doesn't close :”

Chain/Key Quality25%

“A couple of my chains broke”

Durability17%

“My chain broke the first day wearing it”

Strength6%

“fragile, I bought this for my late wife's crypt”

Value For Money4%

“so naturally they are a bit cheap”

Quality-Overall4%

“Very cheaply made”

Size-Overall4%

“Chain is super small”

Top return reasons

Size-Overall41%

Advertised Vs Actual Product11%

Quality-Overall9%

Fastener Quality7%

Chain/Key Quality6%

Color4%

Defective Material/Parts3%

Functionality-Overall3%

Material Quality2%

Wrong Dimensions2%

Common questions

Is dragonfly necklace profitable to sell on Amazon United States?: The niche generates $76K/yr across 26 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +29.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the dragonfly necklace niche?: 20 brands and 24 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in dragonfly necklace?: Top complaints mined from reviews: Fastener Quality, Chain/Key Quality, Durability. The return rate is 1.8%.
When does demand for dragonfly necklace peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the dragonfly necklace niche?: Listings span $7.11–$48.73; the average listing price is $16.76 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.