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Dragon Tail

Fail

Shoppers spend an estimated $9K a year here, so Dragon Tail is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$9K/yr87K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
58%top-5 click share · 14 brands · 27 sellers

Flapen Score

Dragon Tail against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dragon Tail is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Tail market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Tail 87K times last year and spent an estimated $9K. The top 5 brands take 74% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $9K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
0.5%
Market size, estimated
$9Ka year
Top search term
dragon tail58K searches a year

02 · Price

A sale here is worth $18.72.

Listings sell for $18.72 on average, from $7.57 to $39.09. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $18.72 that is $0 to $2K a year per listing.

Average price
$18.72inside the $15 to $100 sweet spot
Price range
$7.57–$39.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #2,152 within Boys. It carries 190 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
78%
Out of stock, average day
7.9%
Average rank
#2,152in Boys
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
190per listing
Listings tracked
23

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dragon Tail products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

$0$442$883$1K$2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

27

Est. top-5 brand share

74%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 98%

Open market

20%

  • Berkley27%
  • BaronHong21%
  • NewL13%
  • elope6%
  • Forum Novelties6%
  • LittleLuluda6%

Demand

Dragon Tail search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Dragon Tail search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dragon tail58K/yr
  • dragon tails15K/yr
  • dragon tail costume9K/yr
  • red dragon tail6K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Tail

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
33%of negative reviews mention “Value For Money”
7.3%of orders come back
“Not worth it”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dragon Tail questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data