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Dragon Sunglasses for Men

Fail

The top 5 brands take 98% of clicks, so Dragon Sunglasses for Men is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$141K/yr250K searches / yr
90-day growth
+15.5%search demand this quarter
Competition
34%top-5 click share · 9 brands · 30 sellers

Flapen Score

Dragon Sunglasses for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dragon Sunglasses for Men is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Sunglasses for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Sunglasses for Men 250K times last year and spent an estimated $141K. The top 5 brands take 98% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +15.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
+15.5%
Conversion, latest week
1.1%
Market size, estimated
$141Ka year
Peak month
July1.7× the quietest month
Top search term
arnette sunglasses men118K searches a year

02 · Price

A sale here is worth $53.58.

Listings sell for $53.58 on average, from $14.25 to $87.92. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $53.58 that is $0 to $5K a year per listing.

Average price
$53.58inside the $15 to $100 sweet spot
Price range
$14.25–$87.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #2,808 within Sunglasses & Eyewear Accessories. It carries 686 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
96%
Out of stock, average day
16.2%
Average rank
#2,808in Sunglasses & Eyewear Accessories
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
686per listing
Listings tracked
57

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Dragon Sunglasses for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

9 rising

Sellers

30

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

34%

Top 20: 70%

Open market

2%

  • Brand 190%
  • Brand 23%
  • Brand 32%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (3 brands, 2%)

Demand

Dragon Sunglasses for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Dragon Sunglasses for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • arnette sunglasses men118K/yr
  • arnette sunglasses29K/yr
  • dragon sunglasses20K/yr
  • dragon sunglasses for men27K/yr
  • arnette19K/yr
  • arnette sunglasses men polarized12K/yr
  • lentes arnette para hombre11K/yr
  • gafas arnette para hombre8K/yr
  • arnette sunglasses for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Sunglasses for Men

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
4.5%of orders come back
“didn't last”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dragon Sunglasses for Men questions

Answered from the same tracked data.