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Dragon Necklace

Maybe

The top 5 brands take only 49% of clicks. But buyers convert on only 0.9% of searches, so Dragon Necklace is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$74K/yr407K searches / yr
90-day growth
-4.8%search demand this quarter
Competition
38%top-5 click share · 33 brands · 39 sellers

Flapen Score

Dragon Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dragon Necklace is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Necklace 407K times last year and spent an estimated $74K. The top 5 brands take 49% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 407K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
407K
Growth, 90 days vs prior 90
-4.8%
Conversion, latest week
0.9%
Market size, estimated
$74Ka year
Peak month
December2.2× the quietest month
Top search term
dragon necklace143K searches a year

02 · Price

A sale here is worth $19.17.

Listings sell for $19.17 on average, from $5.64 to $93.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.

Average price
$19.17inside the $15 to $100 sweet spot
Price range
$5.64–$93.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #5,267 within Jewelry. It carries 324 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#5,267in Jewelry
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
324per listing
Listings tracked
44

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Dragon Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

39

Top-5 brand share

49%

Top 20: 87%

Top-5 click share

38%

Top 20: 75%

Open market

46%

  • Brand 124%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Dragon Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Dragon Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dragon necklace143K/yr
  • dragon jewelry87K/yr
  • dragon pendant35K/yr
  • dragon necklace for men29K/yr
  • dragon necklace for women35K/yr
  • dragon jewelry for women25K/yr
  • dragon necklace for girls11K/yr
  • dragon chain7K/yr
  • dragon necklace for boys8K/yr
  • dragon pendant necklace6K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Necklace

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Durability”
1.8%of orders come back
“Broke immediately”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dragon Necklace questions

Answered from the same tracked data.