Dragon Earrings

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

224K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

2.4%

Market size, estimated

$57Ka year

Peak month

December1.8× the quietest month

Top search term

dragon earrings142K searches a year

Listings sell for $10.44 on average, from $5.87 to $16.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $10.44 that is $1K to $3K a year per listing.

Average price

$10.44under the $15 to $100 sweet spot

Price range

$5.87–$16.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

3.2%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #2,121 within Earrings. It carries 357 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#2,121in Earrings

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

357per listing

Listings tracked

15

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months