dragon costume
Worth a lookShows a sweet-spot price point ($27.30 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$27.30avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Review moat
Great291.28avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.74–$51.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$188K$188K/yr · 944K searches
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Returns
Bad8.3%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, dragon costume is a $188K/yr Amazon United States market (944K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dragon costume market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $218K–$273K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #32,862
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 22.9%
- Avg brand age
- 38 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
31 falling
Sellers
55
Top-5 brand share
49%
Top 20: 87%
Top-5 click share
36%
Top 20: 70%
Open market
47%
- Laahoem25%
- IROLEHOME8%
- Kgromfy7%
- Danxilu4%
- Morph4%
- Spooktacular Creations4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 32.1×
Top dragon costume search terms
- dragon costume255K/yr
- dragon costume kids260K/yr
- dragon costume adult97K/yr
- kids dragon costume55K/yr
- dragon costume women71K/yr
- adult dragon costume35K/yr
- toddler dragon costume25K/yr
- red dragon costume29K/yr
- dragon outfit5K/yr
- dragon costumes12K/yr
Top dragon costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Laahoem Animal Dragon Pajamas Unisex Adult Hooded Men Women Jumpsuit Costume Cosplay Sleepwear Dark Green XL
Laahoem$22.074.4★129 rev
Laahoem Unisex Dragon Hoodie Men and Women Oversize Animal Pajamas Flannel Pullover Costume Soft Cozy Warm Adult Wearable Blanket Hooded Green
Laahoem$27.414.9★12 rev
Danxilu Inflatable Dragon Costume Adult with Wings for Halloween
Danxilu$51.034.6★102 rev
Kgromfy Unisex Red Dragon Onesie Animal Cosplay Pajamas Adult Jumpsuit Costume Halloween XL
Kgromfy$24.774.2★101 rev
Spooktacular Creations Halloween Dragon Costume Adult Dinosaur Costume Unisex Dragon Jumpsuit Animal Zip-up Hooded Jumpsuit for Men Women Halloween Cosplay Themed Party
Spooktacular Creations$38.564.6★1,904 rev
Newest
by launch date
Corespe Kids Dragon Costume Set with Tail and Mask Boys Halloween Dragon Cosplay Dress Up Outfits (Blue Large(10-12 Years))
Corespe$30.71116 rev
Laahoem Unisex Dragon Hoodie Men and Women Oversize Animal Pajamas Flannel Pullover Costume Soft Cozy Warm Adult Wearable Blanket Hooded Green
Laahoem$27.4112 rev
aicoaub Dragon Costume Kids with Lightning Wings Mask Boys Dragon Costume Fun Dinosaur Outfit for Halloween Cosplay
aicoaub$20.74114 rev
One Casa Halloween Inflatable Costume Adult Blow Up Light Eyes Dragon Suit Men Women (72INCH)
One Casa$38.6977 rev
Danxilu Inflatable Dragon Costume Adult with Wings for Halloween
Danxilu$51.03102 rev
Trending
90-day click momentumKgromfy Unisex Red Dragon Onesie Animal Cosplay Pajamas Adult Jumpsuit Costume Halloween XL
Kgromfy$24.774.2★
Anime Dragon Robe Bathrobe Anime Pajamas Onesie for Mens One-Piece Costume Men Bath Robe Soft Long Bathrobes Cosplay
Bulex$30.604.4★
Laahoem Animal Dragon Pajamas Unisex Adult Hooded Men Women Jumpsuit Costume Cosplay Sleepwear Dark Green XL
Laahoem$22.074.4★
WOTOGOLD Animal Cosplay Costume Dragon Unisex-Adult Pajamas Size XL Red
WOTOGOLD$26.324.5★
Laahoem Unisex Dragon Hoodie Men and Women Oversize Animal Pajamas Flannel Pullover Costume Soft Cozy Warm Adult Wearable Blanket Hooded Green
Laahoem$27.414.9★
What buyers say about dragon costume
What buyers praise and complain about, mined from review topics.What buyers love
“it was a nice roomy fit”
“Great quality and comfortable to wear, looks super cool”
“Colors are bright and fun”
“Worth it”
“True to the photos”
“I really like that the mask is a soft”
“Comfortable and Soft”
“Cute fun for little kids”
“I really liked the durability”
“Material is good quality”
What buyers complain about
“The legs are short”
“they'll die in about a half hour”
“Very cheap material”
“The product smelled like it was sprayed with air freshener before it was packaged”
“just a little heavy for my pants”
“not ideal for lots of walking”
“it is quite difficult to keep the head up”
“The main costume was a little thin”
“Looks more expensive than it was”
“You don't really have arms”
Top return reasons
Common questions
- Is dragon costume profitable to sell on Amazon United States?
- The niche generates $188K/yr across 50 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dragon costume niche?
- 31 brands and 55 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in dragon costume?
- Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 8.3% — above our launch gate.
- When does demand for dragon costume peak?
- Demand peaks in Sep–Oct; the busiest month runs 32.1× the quietest.
- What does it cost to enter the dragon costume niche?
- Listings span $7.74–$51.03; the average listing price is $27.30 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.