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Dragon Ball Z Keychain

Fail

The top 5 brands take 99% of clicks, so Dragon Ball Z Keychain is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$68K/yr789K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
41%top-5 click share · 7 brands · 185 sellers

Flapen Score

Dragon Ball Z Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dragon Ball Z Keychain is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dragon Ball Z Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Dragon Ball Z Keychain 789K times last year and spent an estimated $68K. The top 5 brands take 99% of clicks. Demand peaks in Jul–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 789K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
789K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
0.5%
Market size, estimated
$68Ka year
Peak month
December2.0× the quietest month
Top search term
funko pop keychain370K searches a year

02 · Price

A sale here is worth $18.35.

Listings sell for $18.35 on average, from $6.07 to $247.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $18.35 that is $0 to $2K a year per listing.

Average price
$18.35inside the $15 to $100 sweet spot
Price range
$6.07–$247.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #11,061 within Keyrings & Keychains. It carries 989 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
96%
Out of stock, average day
5.8%
Average rank
#11,061in Keyrings & Keychains
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
989per listing
Listings tracked
47

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Dragon Ball Z Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

185

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

41%

Top 20: 78%

Open market

1%

  • Brand 176%
  • Brand 214%
  • Brand 33%
  • Brand 43%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Dragon Ball Z Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Dragon Ball Z Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • funko pop keychain370K/yr
  • funko keychain131K/yr
  • dragon ball z keychain38K/yr
  • dragon ball keychain26K/yr
  • funko pop keychain anime23K/yr
  • goku keychain20K/yr
  • funko pop keychains27K/yr
  • mini funko pop keychain13K/yr
  • dbz keychain13K/yr
  • keychain funko pop16K/yr

Reviews and returns

What reviews say buyers love and hate about Dragon Ball Z Keychain

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Durability”
3.5%of orders come back
“Broke”
A buyer, on “Durability”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Dragon Ball Z Keychain questions

Answered from the same tracked data.