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Dr Suess Day

Fail

Demand is soft, at -95.5% this quarter, so Dr Suess Day is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$16K/yr99K searches / yr
90-day growth
-95.5%search demand this quarter
Competition
45%top-5 click share · 20 brands · 23 sellers

Flapen Score

Dr Suess Day against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dr Suess Day is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Suess Day market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Suess Day 99K times last year and spent an estimated $16K. The top 5 brands take 49% of clicks. Demand peaks in Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -95.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $16K a year.

Searches, last 12 months
99K
Growth, 90 days vs prior 90
-95.5%
Conversion, latest week
1.6%
Market size, estimated
$16Ka year
Peak month
March61.7× the quietest month
Top search term
dr seuss headband30K searches a year

02 · Price

A sale here is worth $9.96.

Listings sell for $9.96 on average, from $6.49 to $14.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $9.96 that is $0 to $996 a year per listing.

Average price
$9.96under the $15 to $100 sweet spot
Price range
$6.49–$14.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$996
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #2,055 within Headwear. It carries 40 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
96%
Out of stock, average day
10.9%
Average rank
#2,055in Headwear
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
40per listing
Listings tracked
24

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
20 months

Products

Top Dr Suess Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

23

Top-5 brand share

49%

Top 20: 100%

Top-5 click share

45%

Top 20: 98%

Open market

45%

  • Brand 113%
  • Brand 211%
  • Brand 310%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Dr Suess Day search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar · busiest ÷ quietest = 61.7×

Search terms

Top Dr Suess Day search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr seuss headband30K/yr
  • cat in the hat headband33K/yr
  • dr seuss headband women9K/yr
  • cat in the hat headband adult6K/yr
  • cat in the hat ears3K/yr
  • cat and the hat headband5K/yr
  • dr seuss headband kids8K/yr
  • cat in the hat headband kids5K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Suess Day

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
31%of negative reviews mention “Size-Overall”
7.1%of orders come back
“Band is very,very small”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dr Suess Day questions

Answered from the same tracked data.