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Dr Seuss Costumes for Kids

Fail

Demand is soft, at -96.2% this quarter, so Dr Seuss Costumes for Kids is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$164K/yr522K searches / yr
90-day growth
-96.2%search demand this quarter
Competition
28%top-5 click share · 33 brands · 38 sellers

Flapen Score

Dr Seuss Costumes for Kids against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Dr Seuss Costumes for Kids is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dr Seuss Costumes for Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Dr Seuss Costumes for Kids 522K times last year and spent an estimated $164K. The top 5 brands take 60% of clicks. Demand peaks in Feb–Mar–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -96.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $164K a year.

Searches, last 12 months
522K
Growth, 90 days vs prior 90
-96.2%
Conversion, latest week
1.3%
Market size, estimated
$164Ka year
Peak month
March89.9× the quietest month
Top search term
dr seuss costume252K searches a year

02 · Price

A sale here is worth $24.35.

Listings sell for $24.35 on average, from $8.32 to $60.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $24.35 that is $0 to $2K a year per listing.

Average price
$24.35inside the $15 to $100 sweet spot
Price range
$8.32–$60.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
5.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #18,644 within Girls. It carries 260 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
82%
Out of stock, average day
6.9%
Average rank
#18,644in Girls
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
260per listing
Listings tracked
72

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dr Seuss Costumes for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

38

Top-5 brand share

60%

Top 20: 91%

Top-5 click share

28%

Top 20: 61%

Open market

36%

  • Brand 122%
  • Brand 215%
  • Brand 312%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Dr Seuss Costumes for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Oct · busiest ÷ quietest = 89.9×

Search terms

Top Dr Seuss Costumes for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dr seuss costume252K/yr
  • dr seuss costumes for kids53K/yr
  • dr seuss outfits for girls30K/yr
  • dr seuss costumes22K/yr
  • dr seuss characters costumes for kids29K/yr
  • dr seuss outfit15K/yr
  • dr seuss dress for girls15K/yr
  • dr seuss character costumes31K/yr
  • dr seuss dress up12K/yr
  • dr seuss costume kids25K/yr

Reviews and returns

What reviews say buyers love and hate about Dr Seuss Costumes for Kids

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Size-Overall”
5.2%of orders come back
“Runs a little big”
A buyer, on “Size-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dr Seuss Costumes for Kids questions

Answered from the same tracked data.