Dr Martens Wonder Balsam

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

-35.9%

Conversion, latest week

10.1%

Market size, estimated

$118Ka year

Peak month

January2.6× the quietest month

Top search term

dr martens wonder balsam10K searches a year

Listings sell for $19.30 on average, from $10.43 to $35.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At $19.30 that is $14K to $19K a year per listing.

Average price

$19.30inside the $15 to $100 sweet spot

Price range

$10.43–$35.02

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

750–1,000

Revenue per listing a year

$14K–$19K

Returns

1.5%of orders · Amazon United States median 2.1%

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #189 within Shoe, Jewelry & Watch Accessories. It carries 3,603 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

75%

Out of stock, average day

7.7%

Average rank

#189in Shoe, Jewelry & Watch Accessories

Average rating

4.68 starsAmazon United States average 4.42 stars

Average reviews

3,603per listing

Listings tracked

4

The brands on the shelf have sold for 88 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

88 months